This is Novos

Migration SEO

We’ve successfully migrated numerous eCommerce websites, from 100,000+ URLs to smaller eCommerce brands. There’s no secret to domain or platform SEO migrations, it just requires a clear process with strong planning. Both of which can help you with. Never migrate without SEO. Just don’t do it.

NOVOS wins Drum Search Awards for Best Use of eCom

Best Use of SEO in eCommerce

Global_Search_Award

Best Small SEO Agency

Global_Agency_Award

Best SEO Agency

Drum_Award_Digital

Most Effective Use of Organic Search

Global_Search_Award

Best Use of SEO in eCommerce

UK_Search_Award

Best Use of SEO in eCommerce

NOVOS wins Drum Search Awards for Best Use of eCom

Best Use of SEO in eCommerce

Global_Search_Award

Best Small SEO Agency

Global_Agency_Award

Best SEO Agency

Drum_Award_Digital

Most Effective Use of Organic Search

Global_Search_Award

Best Use of SEO in eCommerce

UK_Search_Award

Best Use of SEO in eCommerce

The team were amazing and handled a complex re-platform with us, not only hitting our goal of zero traffic loss but we even saw a slight increase in traffic post migration. Nothing was too much trouble for the Novos team, and they were able to work well with all levels of the organisation along with key external third parties.

Michael O’Connor

Head of eCommerce @ Antler

Antler luggage

Case Studies

Migrations are complex and risky. eCommerce migrations are even more complex and risky. Migrating an eCommerce site without SEO support is destined to damage your business’ bottom line.

Whether you are moving a CMS, subdomain or rebranding eCommerce migrations always come with unique challenges and complexities. Fortunately, we’ve handled over 50 migrations and have a bulletproof process to achieving success.

How we help

  •  Consultancy: You get access to our migration process and step by step checklist. We manage your migration from an SEO perspective, ensuring we’re having the right conversations with the right people to not impact your business’ performance. We can also support putting business cases together for any changes through a migration, such as deleting pages or rebranding. We’ll also cover pre and post reporting and checks.
  • Deliverable Support: Same as above but our team also supports with hands-on deliverables, including redirect mapping, meta checks and content migration checks. Redirect testing and final reporting once complete.

Final note: Anyone who says they can migrate your SEO website with 0 risks to your visibility and performance is lying to you. 🙂

eCommerce migrations are complex, and Google will essentially re-evaluate your domain post-migration, so change is inevitable. Our goal is to minimise this change as much as possible — on occasions, this change can be positive or negative, but over time it will level off. We always recommend that clients do a growth audit and checks after migration to maximise Google’s attention and maintain growth instead of stagnating directly after migrating.

Talk to our team of Migration SEO support specialists and see your business grow

More about SEO from our blog

9 Tips on How to do SEO for Pre-Loved Fashion Brands
[object Object]
[object Object]
[object Object]
Find out more