Migrations are complex and risky. eCommerce migrations are even more complex and risky. Migrating an eCommerce site without SEO support is destined to damage your business’ bottom line.

Whether you are moving a CMS, subdomain or rebranding eCommerce migrations always come with unique challenges and complexities. Fortunately, we’ve handled over 50 migrations and have a bulletproof process to achieving success.

How we help

•  Consultancy: You get access to our migration process and step by step checklist. We manage your migration from an SEO perspective, ensuring we’re having the right conversations with the right people to not impact your business’ performance. We can also support putting business cases together for any changes through a migration, such as deleting pages or rebranding. We’ll also cover pre and post reporting and checks.
• Deliverable Support: Same as above but our team also supports with hands-on deliverables, including redirect mapping, meta checks and content migration checks. Redirect testing and final reporting once complete.

Final note: Anyone who says they can migrate your SEO website with 0 risks to your visibility and performance is lying to you. 🙂

eCommerce migrations are complex, and Google will essentially re-evaluate your domain post-migration, so change is inevitable. Our goal is to minimise this change as much as possible — on occasions, this change can be positive or negative, but over time it will level off. We always recommend that clients do a growth audit and checks after migration to maximise Google’s attention and maintain growth instead of stagnating directly after migrating.