What were the results?
Visibility has remained stable since the migration, despite the consolidation of high performing products during the migration for business reasons.
(Date line indicates day of migration)
A significant reduction in the number of indexed pages in Search Console, correlating with an increase in the number of recognised redirects due to historical pages redirected has ensured the site is lean, core pages are prioritised and the site is in a great position to grow.
Traffic since the migration has seen an overall increase of 7% compared to the previous period.
Note: numbers above are hidden to protect the data and rights of the brand, growth uplifts and percentages are representative of this case study). Visibility data has been taken from external tools Sistrix and do not represent real traffic numbers