PR AGENCIES & FREELANCERS

Do you want to get exceptional results for clients? Save hours on reporting each month? Skyrocket your client retention and satisfaction?

Introducing our brand new Relevancy Tool, the ultimate SEO weapon to drive growth for eCommerce brands. This tool takes the guesswork out of digital PR by showing you exactly what Google wants to see—so you can rank, convert, and drive real revenue for your clients. 

Trusted By These Brands & More!

tala logo
confused logo
omio logo
ruggable logo
vitabiotics logo
fresha logo

Sure, getting 50 backlinks for your clients might sound great. But are you bringing in the right backlinks—the ones that actually drive traffic, boost rankings, and increase revenue? 

That’s where our relevancy tool comes in.

Is this you?

  • You’re a freelancer or small agency that needs more financial flexibility in the softwares you’re using?
  • You know you’re hitting all the right KPIs, but you’re struggling to convey that to your clients?
  • You’re spending hours creating reports every month that aren’t being read?
  • Your clients question the value / ROI of your PR efforts? 
  • Your clients are focussed on the wrong KPIs that Google isn’t even interested in?

We know you’ve tried: 

Expensive tools 

Manual backlink audits sifting through 100s of links, trying to guess which ones matter.

Guessing what Google wants. Without clear data, you're in the dark.

NOVOS team

Hey, we’re NOVOS! We started out in 2018 when Sam & Antonio decided to take the leap, rebranding from a side hustle into a full-blown SEO & digital PR agency called NOVOS. Since then, things have gone fast—we’ve grown to 40+ co-owners, and helped over 250 brands including Tala and Ruggable. Plus we’ve won 30+ awards along the way. Now, we’re all about helping other agencies and freelancers to get amazing results for their clients.  

With this all-in-one tool, you can easily: 

Quantify coverage relevancy instantly – so you know exactly what’s driving results.
Show clients real growth impact
Outperform competitors
Track relevancy over time so you can measure actual impact.
Work across multiple brands – Perfect for agencies & in-house teams.
Optimise your link-building strategy to prioritise the right media outlets
Strengthen relationships with journalists to secure repeat coverage over time

The Industry’s First PR & SEO Relevancy Tracker

With AI-powered analysis, machine learning, and real SEO data, our tool instantly tells you whether your coverage is pushing a brand forward—or holding it back.

  • Relevancy Score: Get an instant 0-100 ranking for your coverage
  • Simple Dashboard: All your data condensed in simple reporting.
  • Smarter Decisions: Optimise your strategy based on what actually works

It's like no existing defining tool in the industry, offering a unique approach to evaluating coverage value.

Relevancy Tool

Existing Tools

Mark coverage as relevant or irrelevant

Gain a numerical value for relevancy

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Consistent reporting

x

Fast score production

x

Pay as you grow

x

Work on multiple brands at once

x

Why The Relevancy Tool

Our Relevancy Tool is designed to improve the measurement of PR coverage and backlinks, providing you with a quantifiable relevancy score you can benchmark against your overall brand awareness and SEO performance.

Make data-led decisions.

Take a simple data-led approach to your digital PR and brand coverage.

More efficient reporting.

Easily evaluate multiple data points across any topic and industry at scale.

Remove guesswork.

Correlate relevancy to growth over time or assess relevance at page level.

Benchmark to competitors.

Benchmark the relevancy of your coverage vs. competitors (coming soon!)

Instant Link Relevancy Scoring - What You’ll Get

Use the relevancy tool to quickly assess your coverage's relevancy score in under 30-seconds. Scores are provided out of 100 and can be used to correlate against performance or as an overall KPI to improve relevancy of brand coverage.

relevancy score in seconds

How It Works

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Integration of Multiple Data Points

 This approach enables us to estimate how Google and users might assess the relevancy of coverage to our clients' brand. We selected multiple data sources, including organic keyword metrics and the HTML structure of various aspects of the linked site.

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machine learning

AI & Machine Learning

We generated bespoke algorithms that formed the foundation of the Relevancy Tool. This approach allowed us to tailor the analysis to our requirements rather than selecting an off-the-shelf solution like many of those readily available to use online.

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Quantitative Modeling

A simple binary classification of backlinks as either relevant or not was insufficient. The relevancy of brand coverage exists on a spectrum—from completely irrelevant to highly relevant at the domain or category level.

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Easy-To-Use Platform

Instead of keeping this metric for internal use or as a standalone one-off audit, we decided to open the tool up to the broader industry. This platform enables users to assess the relevance of their backlinks and use the data to inform their future strategies.

Agency & In-House Pricing - Pay As You Grow

We offer transparent pricing options for agency and in-house teams, tailored to meet your needs whether you’re using the Relevancy Tool on your own or as part of a team. Looking for custom pricing for your business? Get in touch to discuss more about your requirements.

Starter

Starting at£15.00 / month

Ideal for individuals or small businesses starting with brand monitoring and relevancy analysis.

What's included
  • Includes monitoring for 1 brand
  • Includes 35 Publication URL analyses per month (additional links at £0.50 each)
  • Additional Source URL: £2.50 per URL

Pro

Starting at£35.00 / month

Ideal for growing businesses managing multiple brands.

What's included
  • Support for 5 brands (add extra brands at £5/month each)
  • Includes 125 Publication URL analyses per month (additional links at £0.40 each)
  • Additional Source URL: £2 per URL

Agency

Starting at£75.00 / month

A comprehensive solution for agencies or large organisations managing multiple brands.

What's included
  • Support for 10 brands (add extra brands at £2.50/month each)
  • Includes 300 Publication URL analyses per month (additional links at £0.30 each)
  • Additional Source URL: £1.50 per URL
Sign Up

Real Insights from Real Marketers

“I love the idea and I think it's definitely something that is needed in the industry.”

Naomi Francis-Parker
SEO Manager, Charlotte Tilbury

“The tool is great for giving a snapshot of whether your coverage is relevant.”

Danielle Jones
Marketing & Delivery Manager, Leasing Options

Frequently Asked Questions

What is the Relevancy Tool and how does it work?

What features are included in the tool?

Is there a pricing plan for beginners?

I have a broad site, selling multiple types of products. How can we use it?

Is the tool easy to use?

How do I get started with the Relevancy Tool?

Will the tool automatically source links?

Get in Touch

Ready to transform your brand coverage analysis? Get in touch with the team to find out more.