This is Novos

Hello.

We’re employee-owned eCommerce SEO experts

We accelerate organic growth for eCommerce brands with our award-winning SEO strategies, supported by our world-class technical, content & digital PR teams.

We're award winners!

eCommerce Agency of the year

eCommerce Agency of the year

SEO Agency of the year

SEO Agency of the year

Brilliant use of Search

Brilliant use of Search

Campaign best places to work

Campaign best places to work

Digital PR Campaign of the year – B2B

Digital PR Campaign of the year – B2B

Great Place To Work- For Women 2023

Great Place To Work- For Women 2023

Our people make us unique

Stacked Team Photo

We're the UKs first employee owned SEO agency. Find out why this (and many other USPs) makes our service the best in the industry.

Our Case Studies

We're eCommerce experts

Piglet
Lush
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beavertown
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tala
Lick
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TMLewin-black-logo
Austen&-Blake
ocean-bottle
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Web
Antler
bloom-and-wild
NIO Cocktails logo

eCommerce SEO Strategy

Our service is a true hybrid of strategy and execution. Our approach can work with an in-house SEO team where we'd sit as an extension and complement any skill or resource gaps. Or, we can act as a complete SEO team to fit within your wider marketing team.

Growth Strategy

Growth Strategy

To achieve compounded growth, our Growth Strategies align with business focuses, seasonality, search trends, and growth opportunities that we know work. We don’t deliver basic Technical Audits with no direction (like some agencies), we create bespoke 12 month Growth Strategies that we work & consult with you & your internal teams on to drive performance. This ensures that we collaboratively work on a monthly plan, with clear purpose and direction - whilst also leaving time aside for consultancy practices e.g separate growth opportunities and initiatives (where appropriate), outside our initial plan - giving you (& us) the flexibility and confidence to ensure success.
Technical SEO

Technical SEO

Think of your car, you wouldn’t start changing all the visible parts of your car if it didn’t even start, would you? That’s how we approach Technical SEO. We always make sure that we prioritise the technical fundamentals of your website, reviewing your sites ability to be crawled and indexed, whether structurally there are glaring errors, or mass index bloat issues - we fix these before we begin our growth tactics. We take a global approach to technical fixes, where sweeping sitewide changes remedy large scale issues, moving on to PLPs, PDPs and other relevant pages to get a holistic view on your site's technical makeup.
Content Marketing

Content Marketing

We cover content marketing from the initial strategy all the way to production with our in-house content team. If you have a content team already, we work closely with the team to ensure we’re maximising as much SEO value from the content as possible. Initially, we’ll put together the strategy. Then, either we can produce the content or work with your in-house team to ensure every page of content yields the best possible SEO results. We can help using Content Strategy, Content Production, Content Training, Content for Digital PR.
Performance PR

Performance PR

Our unique approach to eCommerce link acquisition focuses on driving tangible impact with the links we build. Our creativity is fuelled by data as we strive to understand where the biggest opportunities for growth are on your site and set about acquiring links that achieve that growth. We work from a framework of tactics that we know drive impact for eCommerce brands as we look to build high quality and highly relevant links back to your site. The links we build not only hit brand goals, but alongside a holistic SEO strategy deliver the organic growth and ROI that ultimately everyone is looking for.
International SEO

International SEO

We are specialists in International SEO, we work with many brands that sell in the U.S, APAC & EMEA, working to define their bespoke organic strategies that will ensure they capitalise on local demand, and grow their organic footprint in new markets. Our clients often utilise our services when they are looking to expand internationally, we scope the size of the prize, whilst also utilising analytics data to determine whether the endeavour is right for them. Scaling brands internationally is our bread and butter.
Replatforming

Replatforming

One of the most daunting prospects any eCommerce business can endeavour on, we are there to ease the replatforming nerves and be your in-house expert to ensure your migration goes smoothly. We take a holistic approach to any migration we work on, touching on all areas of your business so that we can tailor our recommendations, and approach to suit your needs. We consult on taxonomy changes, major optimisations, and consult across the whole prior, during and after migration lifecycle.
Link Relevancy Score

Link Relevancy Score

Introducing the Link Relevancy Score, a tool designed to quantify the topical relevance of backlinks precisely through an automated scoring system that evaluates how pertinent a backlink is to your industry. While site authority is a factor in Google's assessment of backlink quality, relevancy is equally important yet lacks a clear, quantifiable metric in the SEO industry. Our Link Relevancy Score addresses this gap by providing a numerical assessment of backlink relevance.

eCommerce Knowledge Hub

Beyond Borders: The Ultimate Guide to Internationalisation for eCommerce Brands
Beyond Borders: The Ultimate Guide to Internationalisation for eCommerce Br...Read More
Selling SEO to senior stakeholders
Selling SEO to senior stakeholdersRead More
How to approach and monitor your SEO performance
How to approach and monitor your SEO performanceRead More
What to do if your eCom brands organic traffic has suddenly dropped
What to do if your eCom brands organic traffic has suddenly droppedRead More
Four ways our Digital PR reporting tactics align with the Google algorithm leak
Four ways our Digital PR reporting tactics align with the Google algorithm ...Read More
This is Novos

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