Supplementing Vitabiotics Growth With 46% More Revenue

46% rise in organic revenue

200% growth in non-brand keyword rankings

Earned 260 backlinks in a year, exceeding our coverage target by 144.9%

The Challenge

Vitabiotics is the UK’s leading vitamin and supplement supplier, offering a range of premium products suitable for every stage of life across ranges like Pregnacare, Wellman, Wellwoman and more. They initially approached us seeking a Growth Plan to support their business strategy, before coming on board as a full-time client having experienced rapid growth as a result of our recommendations. Due to legal restrictions and officially recognised health claims, finding a balance between the language Vitabiotics can use and the way people actually search was always going to be the biggest challenge.

As Vitabiotics heavily rely on its industry-leading position, we worked with them to understand how a new generation of customers who didn’t know about their products are searching to better align their website.

The Strategy

Built on Vitabiotics’ brand trust and increased their reach by focusing on growing organic traffic through non-brand searches in the competitive YMYL space
Created a content calendar focused on topics related to our highest-priority PLPs and external link-building efforts
We implemented a PR strategy that combined creative outreach and authoritative content to resonate with our target audience. Our approach involved collaborating with third-party experts to lend credibility and authority to the campaign. These experts helped craft creative mailers tailored to Vitabiotics' key product categories, like pregnancy, kids' vitamins, energy and other high-priority areas.

The Results

46% rise in organic revenue
200% growth in non-brand keyword rankings
Earned 260 backlinks in a year, exceeding our coverage target by 144.9%

What Our Client Said

“Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results. We’re thrilled with the progress and excited to continue growing with NOVOS' support.”

Dilan Arican

SEO Manager at Vitabiotics

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