Our Knowledge Hub

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How to Harness UGC for Brand Storytelling

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NOVOS Backlinks Wrapped 2024

5 data sources to supercharge your 2025 digital PR campaigns

5 Data Sources to Supercharge Your 2025 Digital PR Campaigns

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7 Festive Content Ideas for Your eCommerce Blog

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9 Proven Ways To Build Links During Christmas & New Year

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Basics of Website Traffic Forecasting: Tools & Techniques

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9 Must-Have SEO Checklist Items for Your eCommerce Site

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7 Takeaways eCom Brands Need to Know About the New Google Shopping

Q4 2024 Organic Growth in the Footwear Industry Report

Q4 2024 Organic Growth in the Footwear Industry Report

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How to Get Results with DPR Around Black Friday & Cyber Monday

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3 Reasons Your eCommerce Business Needs Brand PR

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Why You Shouldn't "Sell" to eCommerce Brands as An Agency

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How Agencies Can Establish and Maintain a Strong, Long-Term Client Relationship

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What to Do if Your eCom Brands Organic Traffic is Stagnant (with Examples)

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We’re Great Place To Work Certified!

Organic eCom with Jake Newbould

Organic eCom Interview Episode 1: Jake Newbould at Sarah Raven

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How eCommerce Brands Can Use SEO & Brand PR for Growth and Reduce Reliance on Instagram Ads

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The Steps You Need to Take When Doing Digital PR in the U.S. Market

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Four Ways You Can Use Social Media Trends to Enhance Your Digital PR Campaigns

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Why affiliate links are still important for your brand

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A guide to building the perfect media list

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Does your SEO Agency Need a Project Manager?

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Stop Building an Instagram Brand: 5 reasons why Social Media Isn't Enough

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11 ways SEO can support your other eCom marketing channels

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The Differences Between Digital and Brand PR

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How TikTok can enhance your Digital PR efforts

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NOVOS 2.0: Organic Growth for eCommerce Brands.

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The importance of partnerships in scaling your marketing agency

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Why you need to build relevant links – and what is a relevant link?

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What is the SEO value of renewing old backlinks?

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The SEO benefits of building backlinks across multiple international markets

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Pathway to Purchase: Transforming Customer Interactions | Rebuy X Swap

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Beyond Borders: The Ultimate Guide to Internationalisation for eCommerce Brands

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Selling SEO to senior stakeholders

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How to approach and monitor your SEO performance

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What to do if your eCom brands organic traffic has suddenly dropped

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Four ways our Digital PR reporting tactics align with the Google algorithm leak

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Taking Care of Your Customers: Customer Experience and Retention Marketing | Yotpo X Digital Genius

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Maximising conversions with UGC in 2024 | In collaboration with Videowise

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How to Improve Cross & Upselling of a Website

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How to do a Technical SEO Audit in 10 Steps

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What is On-Page SEO?

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How SEO Can Increase Brand Awareness

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What are Title Tags & How to Optimise Them

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How Digital PR can work for your in-house team and Building the optimal in-house Digital PR ‘force’

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How To Plan For Seasonal Peaks In eCommerce

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How SEO and PPC can work together

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What is SEO and Why is it Important?

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Utilising SEOmonitor for your forecasting needs

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10 Black Friday SEO tips to boost conversions in the seasonal sales period

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How to Build a Business Case for SEO | Selling SEO Internally Series Part I

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Post-Conversion – the most untapped stage of the customer journey | In collaboration with Yotpo

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Data-led: When to use a Pivot Table

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How To Add Schema Markup Using Google Tag Manager

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6 SEO recommendations every international eCom website should implement

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Data-Led: Our Favourite Formulas Part One – =IfError

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2023 NOVOS culture update for Q1

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SEO as a Retention Channel

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6 Tips for Managing Stress at Work

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wpm@ Shopify URLs found in Search Console?

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9 interview tips for securing your dream role in 2023

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How to calculate ROI for Digital PR

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Time Management in DPR

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Vendor Page Shopify Spam Impacting Search Results

How to do SEO for pre loved fashion brands

9 Tips on How to do SEO for Pre-Loved Fashion Brands

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How to use the ICE framework to prioritise technical tickets for SEO

How to Navigate a New Work Environment

How to Navigate a New Work Environment and Flexible Working as a New Starter

Netflix age gaps

Acting your age: Revealing the age gaps in Netflix’s most popular teen movies and shows

SEO tickets checklist

How to Get SEO Tickets Implemented – A Checklist

10 ways to implement a successful blog on Magento 2

10 ways to implement a successful blog on Magento 2

Why Content is Good for eCommerce SEO

Why Content is Good for eCommerce SEO

NOVOS Q2 Culture

NOVOS Culture – Q2 Culture update

What Makes NOVOS Unique?

What Makes NOVOS Unique?

content seo friendly (1)

How To Write SEO Friendly Articles Like A Pro in 2022

The Ultimate Guide to Shopify SEO

The Ultimate Guide to Shopify SEO in 2022

Insight into Shopify Markets

Advantages and disadvantages of Shopify Markets for SEO

How to Beat Your SEO Writer’s Block

How to Beat Your SEO Writer’s Block

Working from home tips from a remote Content Writer

Working From Home Tips From a Remote Content Writer

How Does Digital PR Bring Value to a Brand

How Does Digital PR Bring Value to a Brand – Part One: The Value of a Link

eCommerce Brand Tone of Voice

Our Favourite eCom Brand Tone of Voice Examples

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How TikTok data and SEO can work together for eCommerce marketing

Introducing NOVOS’ Think Tank Model

Introducing NOVOS’ Think Tank Model

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Understanding ROI: How you can get the best from an SEO Strategy

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How to generate more sales from great content

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5 reasons why digital PR is the perfect fit for eCommerce brands

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8 Examples of excellent E-A-T content on eCommerce websites

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The Ultimate Guide to Salesforce eCommerce SEO

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7 Brands with killer product descriptions that Google loves

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Our 5 top tips for Digital PR work in the DACH market

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How headless compares to other platforms for SEO

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The value of product-led PR for eCommerce

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Not on the High Street SEO: What we learnt from scraping 186 page 1 results on Not on the High Street

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Your simplified guide to SEO for Headless CMS

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How to score product links and why they’re important for SEO

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How digital PR teams can foster a culture of great feedback, and why it’s important

Why we’re Encouraging our Team to use Pronouns in their Signatures

Why we’re encouraging our team to use pronouns in their signatures

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The journey of our roles as founders

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Why we became an employee owned company

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An introduction to Digital PR in Germany and the DACH market

Journalist series

We Ask the Journalists Series: Daily Star’s Online Showbiz Editor

Team NOVOS

How to Deal with Burnout Culture as a Business

Why having a strategy centred around campaigns isn’t always right for eCommerce brands

Why a Campaign-focused Digital PR Strategy Isn’t Always Right for eCommerce Brands

10 tips

10 Tips for Digital PRs From a Former Journalist

Antonio Cofounder of NOVOS

6 Lessons Learned From Growing An Agency From 0 To £3m ARR

Healthy Backlink Profile

The Importance of Maintaining a Healthy Backlink Profile

header navigation

SEO Best Practices: Header Navigations for eCommerce Sites in 2022

link building

How to build links

7 mistakes

7 Common SEO Mistakes eCommerce Sites Make and How to Correct Them

E-A-T

How to Optimise Your Shopify Site for E-A-T

outreach tracker

How To Create An Outreach Tracker In Google Sheets For Digital PR Link Building

internal site search

How to Use Internal Search Apps Like Klevu to Boost Your Conversion Rate on Shopify

site speed javascript

4 Ways to Optimise Javascript and Improve Your Page Load for Site Speed

site speed

How to Optimise Images for Site Speed

event tracking

A Step-by-step Guide to Event Tracking in Google Analytics Through Google Tag Manager in 2022

Novos interviews women in tech Seo community final

NOVOS Collaborates with Women in Tech SEO and Chats with its Founder Areej

luxuy fashion brand linkbuilding

Digital PR Link Building for a Luxury Fashion Brand in a Pandemic

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The 10 Best JavaScript Minification Tools

Digital PR myths

The Digital PR Guide for SEO: Debunking Digital PR Myths

Rookie Questions Digital PR

12 Rookie Questions When Starting a Career in Digital PR

linkbuilding tools

The Best Tools for Linkbuilding for eCommerce Brands

NOVOS named best agency to work for in the UK 2021

NOVOS Named One of the UK’s Best Agencies to Work

digital pr dictionary

A-Z Digital PR Dictionary: The Words You Need to Know

journalism and digital pr

7 Transferable Skills That Can Take You from Journalism to Digital PR (or Vice Versa)

Digital PR campaign

How to Source Data for Your Digital PR Campaigns

Newsjacking

Newsjacking: Digital PR’s Secret Weapon of Riding on Breaking News to Gain Coverage

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How Digital Agencies Can Build a Healthy Company Culture

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10 Things I Learned During My First Year at a Digital PR Agency

affiliate links

Affiliate Links and How to Navigate Them in eCommerce Link Building

no follow backlinks

Nofollow links are valuable to eCommerce sites – here’s why

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The ultimate guide to WooCommerce SEO for eCommerce

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SEO for React eCommerce Websites

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How to make your subject line standout for email pitching

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The ultimate guide to indexing signals in eCommerce sites

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The ultimate guide to optimising product pages (PDPs) for SEO

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Simple products versus Configurable products in Magento 2 – what is the best option for SEO?

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The Ultimate Guide to Structured Data for eCommerce Websites

link building

What are the best content marketing strategies for building links?

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Simplified Guide to Simple, Configurable and Grouped Products for Magento SEO

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Global eCommerce Slack Community Launched Exclusively For eCommerce Managers and Founders

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Technical SEO considerations for Shopify

Screaming frog windows

How to open multiple Screaming Frog windows on Mac

SEO FOR ECOM

How to Use SEO to Optimise eCommerce Business Growth

Novos

eCom Agency Startup, NOVOS, Wins Three International Search Awards

shopify updates

Shopify SEO upgrades we would love to see

remote onboarding

Our Experience of Onboarding New Team Members Remotely

internal linking

Ultimate Guide to International SEO for eCommerce Brands

intenal linking on ecom website

How to leverage internal linking on eCommerce websites

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How to transfer your blog when migrating to Shopify

angular seo

SEO for Angular eCommerce Websites

javascript

SEO essentials when migrating to JavaScript

woocommerce

Examples of good SEO WooCommerce sites

best shopify apps

Best SEO apps for Shopify

shopify seo limitations

SEO limitations of Shopify

shopify url change

How to Change URLs in Shopify

How to edit robots.txt in WooCommerce/WordPress

SEO limitations of WooCommerce

SEO limitations of WooCommerce

Common JavaScript FAQs for SEO

Common JavaScript FAQs for SEO

Ultimate SEO Guide to eCommerce Pagination

Ultimate SEO Guide to eCommerce Pagination

How To Implement Product Page Breadcrumbs On Shopify

How To Implement Product Page Breadcrumbs On Shopify

How to add schema tags to Shopify

How to add schema tags to Shopify

How to implement redirects in BigCommerce (1)

How to implement redirects in BigCommerce

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How to FIND and CREATE custom XML sitemaps in Shopify

The Ultimate Guide to Magento 2 SEO

The Ultimate Guide to Magento 2 SEO

How to change URLs On BigCommerce

How to change URLs On BigCommerce

How to edit SEO title tags on BigCommerce

How to edit SEO title tags on BigCommerce

How to edit robots.txt in Magento 2

How to edit robots.txt in Magento 2

How to implement hreflang in Magento 2

How to implement hreflang in Magento 2

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5 Tips For Writing Product Descriptions For SEO

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How To Create A 301 Redirect Map For Your eCommerce URLs

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How To Check If Your eCommerce Javascript Has SEO Issues In Under 15 Minutes

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11 actionable steps to SEO your sale and seasonality landing pages

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6 Questions to Ask Your Next Ecommerce SEO Agency

seo migration mistakes

5 SEO Risks Of A Site Migration And How To Avoid Them

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How to Drive More SEO Traffic Using Your Old Blog Content

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How To Manage Out Of Stock Products For SEO On Your eCommerce Store

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How To Increase SEO Performance With PR

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How To Secure Your Content In The Google Answer Boxes

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How to optimise the Yoast SEO tool in WordPress