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Looking Back at Pulse eCommerce Summit 25'

How to Earn  Coverage with Expert Commentary 

How to Earn Coverage with Expert Commentary 

How To Approach Your Probation Period as an eCommerce Leader

We’re Finalists at The European Search Awards 2025

Does Your Brand Need A Loyalty Scheme?

Key Issues in Achieving a Singular Customer View

Balancing Retention & Acquisition: The Key to Sustainable Business Growth

The Most Important KPIs for Measuring the Impact of Your CRM Efforts


What is Customer Relationship Management (CRM)?

4 Simple Ways eCommerce Websites Can Get Press Coverage

The Rise of AI Copywriting: How to Tell if Content is AI-Generated

13 SEO Changes to Dominate Your Branded Search Results

Best Practices for Using the Relevancy Tool in Digital PR

Top Tips for Conducting the Perfect Interview for a UGC

Expanding Our eCommerce Expertise with the Launch of CRM

Say Hello to Our New CRM Service!

We’re proud to be finalists at the Global Agency Awards 2025! Read more about our nominations, including eCommerce Agency of the Year.

We’re Finalists at The Global Agency Awards 2025

How To Earn Location-Specific Digital PR Links (English Speaking) 

An Interview with Ben Stinson from Purely Diamonds

How to Find the Perfect Project Manager for Your SEO Agency

How to Track Your Press Coverage: a Step-by-Step Guide for eCommerce Brands

Ideation Techniques to Try in 2025 That You Haven’t Before

The Must-Have Calendar for Every Awareness Day

We Ask the Journalists Series: WFLA’s Brody Wooddell

eCommerce Industry Updates: December Edition

Q4 2024 Organic Growth in the Garden/Outdoor Industry Report

4 Ways We’re Using Link Relevance to Supercharge our Digital PR Strategies

eCommerce SEO Tips for Rebranding, Company Mergers & Site Migrations

Introducing the Relevancy Tool by NOVOS

Relevancy Tool 101: A Guide by NOVOS

4 Key Benefits to Using the Relevancy Tool in Digital PR Campaigns

How We Built the Relevancy Tool

Ways to Improve Your Navigation Menu During Your Busiest Periods as an eCommerce Brand

The Impact of Digital PR on SEO

Core Web Vitals Report Automation in Python: A Step by Step Guide

10 SEO eCom Predictions for 2025

6 Digital PR Trends To Watch in 2025

5 Powerful Metrics to Prove the Hidden Value of SEO

Q4 2024 Black Friday Week Organic Growth Report

How To Increase Conversion Rates In Email Marketing

How to Harness UGC for Brand Storytelling

NOVOS Backlinks Wrapped 2024

5 Data Sources to Supercharge Your 2025 Digital PR Campaigns

7 Festive Content Ideas for Your eCommerce Blog

9 Proven Ways To Build Links During Christmas & New Year 

Basics of Website Traffic Forecasting: Tools & Techniques

9 Must-Have SEO Checklist Items for Your eCommerce Site

7 Takeaways eCom Brands Need to Know About the New Google Shopping

Q4 2024 Organic Growth in the Footwear Industry Report

Learn how to leverage digital PR strategies to maximise your impact and drive results during Black Friday and Cyber Monday. 

How to Get Results with DPR Around Black Friday & Cyber Monday

Discover 3 key reasons why your eCommerce business should invest in brand PR to boost visibility, credibility and long-term growth.

3 Reasons Your eCommerce Business Needs Brand PR

Discover 5 effective strategies for agencies to establish and maintain strong, long-term client relationships from our Head of Client Services, Laura. 

How Agencies Can Establish and Maintain a Strong, Long-Term Client Relationship

Is your eCommerce brand's organic traffic stuck in a rut? Discover actionable strategies to drive growth, visibility and more traffic to your site.

What to Do if Your eCom Brands Organic Traffic is Stagnant (with Examples)

We’re excited to be Great Place To Work certified! Find out more about how this reflects our commitment to an inclusive and supportive workplace. 

We’re Great Place To Work Certified!

We’re excited to introduce Organic eCom with our first guest, Jake Newbould, Growth Marketing Director at Sarah Raven, an online garden and living retailer. 

Organic eCom Interview Episode 1: Jake Newbould at Sarah Raven

Learn why adopting a sales-focused mindset can be counterproductive for agencies working with eCommerce brands. Discover how to prioritise relationship-building, deliver value, and create meaningful partnerships for long-term success.

Why You Shouldn't "Sell" to eCommerce Brands as An Agency

For eCom brands, Instagram ads are key for driving traffic and increasing sales. However, with rising costs and frequent algorithm changes, a sustainable approach is essential. Combining SEO with Brand PR can help reduce reliance on ads and build a stronger marketing strategy.

How eCommerce Brands Can Use SEO & Brand PR for Growth and Reduce Reliance on Instagram Ads

Discover key steps to effectively navigate Digital PR in the U.S. market, from understanding local trends to creating impactful strategies.

The Steps You Need to Take When Doing Digital PR in the U.S. Market

Learn four ways to leverage social media trends to enhance your Digital PR campaigns, increase engagement and build a stronger brand presence.

Four Ways You Can Use Social Media Trends to Enhance Your Digital PR Campaigns

Learn how affiliate links can drive traffic, boost conversions and enhance brand visibility for your eCommerce business to drive sustainable growth. 

Why affiliate links are still important for your brand

A strong media list can make all the difference – so, here’s our guide to help you avoid common mistakes and build the best list possible.

A guide to building the perfect media list

Relying solely on social media, like Instagram, to build your brand can limit long-term growth. Here are 5 key reasons why!

Does your SEO Agency Need a Project Manager?

Stop Building an Instagram Brand: 5 reasons why Social Media Isn't Enough

Marketing channels are often siloed, but they needn't be. We explore how SEO activity support some of your other main eCom marketing channels!

11 ways SEO can support your other eCom marketing channels

Do you know the the key differences between Digital and Brand PR and how to choose the right approach? Check out this blog to find out. 

The Differences Between Digital and Brand PR

How TikTok can enhance your Digital PR efforts

Our new strategy and branding to focus on organic growth to help eCommerce brands scale long term with out relying on Paid Media.

NOVOS 2.0: Organic Growth for eCommerce Brands.

Header navigations are a way of directing users to the pages they want as efficiently as possible. Here's how to create the right startegy for eCom site.

SEO Best Practices: Header Navigations for eCommerce Sites in 2022

The importance of partnerships in scaling your marketing agency

Why you need to build relevant links – and what is a relevant link?

What is the SEO value of renewing old backlinks?

The SEO benefits of building backlinks across multiple international markets

Pathway to Purchase: Transforming Customer Interactions | Rebuy X Swap

Beyond Borders: The Ultimate Guide to Internationalisation for eCommerce Brands

Selling SEO to senior stakeholders

How to approach and monitor your SEO performance

What to do if your eCom brands organic traffic has suddenly dropped

Four ways our Digital PR reporting tactics align with the Google algorithm leak

Taking Care of Your Customers: Customer Experience and Retention Marketing | Yotpo X Digital Genius

Maximising conversions with UGC in 2024 | In collaboration with Videowise

How to Improve Cross & Upselling of a Website

How to do a Technical SEO Audit in 10 Steps

What is On-Page SEO?

How SEO Can Increase Brand Awareness

What are Title Tags & How to Optimise Them

How Digital PR can work for your in-house team and Building the optimal in-house Digital PR ‘force’

How To Plan For Seasonal Peaks In eCommerce

How SEO and PPC can work together

What is SEO and Why is it Important?

Utilising SEOmonitor for your forecasting needs

10 Black Friday SEO tips to boost conversions in the seasonal sales period

How to Build a Business Case for SEO | Selling SEO Internally Series Part I

Post-Conversion – the most untapped stage of the customer journey | In collaboration with Yotpo

Data-led: When to use a Pivot Table

How To Add Schema Markup Using Google Tag Manager

6 SEO recommendations every international eCom website should implement

Data-Led: Our Favourite Formulas Part One – =IfError

2023 NOVOS culture update for Q1

SEO as a Retention Channel

6 Tips for Managing Stress at Work

wpm@ Shopify URLs found in Search Console?

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Looking Back at Pulse eCommerce Summit 25'

How to Earn Coverage with Expert Commentary

How To Approach Your Probation Period as an eCommerce Leader

We’re Finalists at The European Search Awards 2025

Does Your Brand Need A Loyalty Scheme?