Performance PR (Digital PR)
Our team of ace digital PR strategists understand the needs of your eCommerce brand and our approach to link building is non-brand performance-driven Digital PR. The goal is to gain coverage, links and increase domain authority for your site, while also helping your target audience understand your brand and the kinds of products you offer.
eCommerce Agency of the year
SEO Agency of the year
Brilliant use of Search
Campaign best places to work
Digital PR Campaign of the year – B2B
Great Place To Work- For Women 2023
eCommerce Agency of the year
SEO Agency of the year
Brilliant use of Search
Campaign best places to work
Digital PR Campaign of the year – B2B
Great Place To Work- For Women 2023
NOVOS truly understood our objectives and did a phenomenal job with the PR campaigns. We would recommend them to others without a doubt
Geoff Bull
CMO @ Swyft
Case Studies
Our approach to Digital PR
Our unique approach to eCommerce link building focuses on 3 core tactics:
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Larger statement pieces of content: Done quarterly, these generate links to a relevant listing page that we define as part of our strategy.
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Always on tactics: We focus on outreaching existing assets that you have on your website. Typically, product features or launches but can also be relevant or timely blog content.
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Hygiene: This includes link clean up, mention chasing and overall maintenance of your backlink profile. It also includes reactive tactics to journalist requests.
Each of the above forms the basis of an overall strategy. We don’t build links for the sake of it. We identify parts of your eCommerce website that just need that extra push to achieve growth and ultimately ROI.
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