Our approach to Digital PR

Our unique approach to eCommerce link building focuses on 3 core tactics:

• Larger statement pieces of content: Done quarterly, these generate links to a relevant listing page that we define as part of our strategy.

• Always on tactics:  We focus on outreaching existing assets that you have on your website. Typically, product features or launches but can also be relevant or timely blog content.

• Hygiene: This includes link clean up, mention chasing and overall maintenance of your backlink profile. It also includes reactive tactics to journalist requests.

Each of the above forms the basis of an overall strategy. We don’t build links for the sake of it. We identify parts of your eCommerce website that just need that extra push to achieve growth and ultimately ROI.