This is Novos

Performance PR (Digital PR)

Our team of ace digital PR strategists understand the needs of your eCommerce brand and our approach to link building is non-brand performance-driven Digital PR. The goal is to gain coverage, links and increase domain authority for your site, while also helping your target audience understand your brand and the kinds of products you offer.

Global Agency Awards 2023 Winner

eCommerce Agency of the year

Global Agency Awards Silver

SEO Agency of the year

DRUM Marketing EMEA 2023 Winner

Brilliant use of Search

Campaign Best Places To Work 2023 Black

Campaign best places to work

UK DPR AWARD 2023

Digital PR Campaign of the year – B2B

Great Place to Work 2023 For Women

Great Place To Work- For Women 2023

Global Agency Awards 2023 Winner

eCommerce Agency of the year

Global Agency Awards Silver

SEO Agency of the year

DRUM Marketing EMEA 2023 Winner

Brilliant use of Search

Campaign Best Places To Work 2023 Black

Campaign best places to work

UK DPR AWARD 2023

Digital PR Campaign of the year – B2B

Great Place to Work 2023 For Women

Great Place To Work- For Women 2023

NOVOS truly understood our objectives and did a phenomenal job with the PR campaigns. We would recommend them to others without a doubt

Geoff Bull

CMO @ Swyft

Swyft sofas

Case Studies

Our approach to Digital PR

Our unique approach to eCommerce link building focuses on 3 core tactics:

  • Larger statement pieces of content: Done quarterly, these generate links to a relevant listing page that we define as part of our strategy.

  • Always on tactics:  We focus on outreaching existing assets that you have on your website. Typically, product features or launches but can also be relevant or timely blog content.

  • Hygiene: This includes link clean up, mention chasing and overall maintenance of your backlink profile. It also includes reactive tactics to journalist requests.

Each of the above forms the basis of an overall strategy. We don’t build links for the sake of it. We identify parts of your eCommerce website that just need that extra push to achieve growth and ultimately ROI.

We've got our clients featured in

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More about `Digital PR` from our Blog

Four ways our Digital PR reporting tactics align with the Google algorithm leak
Four ways our Digital PR reporting tactics align with the Google algorithm ...Read More
How Digital PR can work for your in-house team and Building the optimal in-house Digital PR ‘force’
How Digital PR can work for your in-house team and Building the optimal in-...Read More
How to calculate ROI for Digital PR
How to calculate ROI for Digital PRRead More
Time Management in DPR
Time Management in DPRRead More
How to Navigate a New Work Environment and Flexible Working as a New Starter
How to Navigate a New Work Environment and Flexible Working as a New Starte...Read More
This is Novos

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