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Digital PR

Our team of digital PR strategists understand the needs of your eCommerce brand and our approach to link building is non-brand performance-driven Digital PR. The goal is to gain coverage, links and increase domain authority for your site, while also helping your target audience understand your brand and the kinds of products you offer.

Feedback

kuddly ecommerce seo

“NOVOS helped to scale our referring domains by building some great coverage across publications like GQ and Good Housekeeping. We would recommend NOVOS for any eCom brand looking to build their backlink profile as part of their wider eCommerce SEO strategy.”

Alex Lynch

Kuddly

Bloom&wild SEO

"NOVOS aligned with our marketing communications perfectly for this campaign, & we’re really happy with how easy they were to work with & the results achieved!"

Daisy Hunt

Bloom & Wild

swyftseo

"NOVOS truly understood our objectives and did a phenomenal job with the PR campaigns. We would recommend them to others without a doubt"

Geoff Bull

Swyft

Our eCommerce Digital PR framework builds you the most relevant backlinks to fuel organic growth

Our award-winning Digital PR team understands the needs of your eCommerce brand and our approach to link building is non-brand performance-driven Digital PR. The goal is to gain coverage, links and increase domain authority for your site, while also helping your target audience understand your brand and the range of products you offer.

Our unique approach to link building for eCommerce brands focuses on 3 core tactics:

  • Larger statement pieces of content: Done quarterly, these generate links to a relevant listing page that we define as part of our strategy.
  • Always on tactics: We focus on outreaching existing assets that you have on your website. Typically, product features or launches but can also be relevant or timely blog content.
  • Hygiene: This includes link clean up, mention chasing and overall maintenance of your backlink profile. It also includes reactive tactics to journalist requests.

This approach allows us to continuously build your brand backlinks rather than in bursts, which across 200+ eCommerce brands, we’ve seen have a profound impact on their growth.

“NOVOS helped to scale our referring domains by building some great coverage across publications like GQ and Good Housekeeping. We would recommend NOVOS for any eCom brand looking to build their backlink profile as part of their wider eCommerce SEO strategy.”

We’d love to help you achieve the next phase of growth & not rely on paid media to get you there.