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NOVOS Link Relevancy Score

The NOVOS Link Relevancy Score, developed by the experts at NOVOS, utilises advanced machine learning techniques to evaluate the topical relevance of the backlinks you build.

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Global Agency Awards 2023 Winner

eCommerce Agency of the year

Global Agency Awards Silver

SEO Agency of the year

DRUM Marketing EMEA 2023 Winner

Brilliant use of Search

Campaign Best Places To Work 2023 Black

Campaign best places to work

UK DPR AWARD 2023

Digital PR Campaign of the year – B2B

Great Place to Work 2023 For Women

Great Place To Work- For Women 2023

Case Studies

Overview

Our Link Relevancy Score is calculated as the tool assesses the HTML of the linking page and the linked domain to determine the topical relevance of the backlink to our client and their industry. By leveraging multiple AI and machine learning techniques, it generates an automated quantitative score which represents topical relevancy. 

 

What we’re solving

Site Authority is just one of the factors assessed by Google when looking at the quality of a backlink. 

Despite Google also referencing relevancy as a key metric when assessing the overall value of backlinks there isn’t a quantifiable metric available to the SEO industry. 

We’ve worked hard over the last year to build this score to be able to numerically assess relevance, removing subjectivity from discussions and creating a benchmark you can report on.

 

How to register your interest ahead of launch

We are excited to announce that we will be seeking 10 beta testers for our link relevancy tool in a few weeks. This is a fantastic opportunity for internal PRs, PR freelancers and agencies to be among the first to experience and influence our innovation. If you are interested in participating, please send an email to mark.mcmeekin@thisisnovos.com with the subject line “Relevancy”.

 

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