This is Novos

eCommerce SEO Strategy

SEO has become so much more than working through a list of best-practice recommendations and much more ROI-led. Our team is structured with SEO & Senior SEO Strategists who are your account leads.

Global Agency Awards 2023 Winner

eCommerce Agency of the year

Global Agency Awards Silver

SEO Agency of the year

DRUM Marketing EMEA 2023 Winner

Brilliant use of Search

Campaign Best Places To Work 2023 Black

Campaign best places to work

UK DPR AWARD 2023

Digital PR Campaign of the year – B2B

Great Place to Work 2023 For Women

Great Place To Work- For Women 2023

Global Agency Awards 2023 Winner

eCommerce Agency of the year

Global Agency Awards Silver

SEO Agency of the year

DRUM Marketing EMEA 2023 Winner

Brilliant use of Search

Campaign Best Places To Work 2023 Black

Campaign best places to work

UK DPR AWARD 2023

Digital PR Campaign of the year – B2B

Great Place to Work 2023 For Women

Great Place To Work- For Women 2023

"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resource and capabilities, which was pivotal in achieving our strong Organic Revenue growth. I would highly recommend NOVOS for any business no matter which stage they are at currently with SEO"

Jack Hayes

Biddable manager, Pooch & Mutt

Screenshot 2022-12-20 at 15.30.27

Case Studies

Our award-winning strategic teams scrap the 40-page word documents you’d expect from an SEO agency and replace them with an actionable, easy-to-digest strategic Growth Plan in month 1 — delivered in a deck format accompanied by an action plan that uses our ICE metric (impact, confidence, effort) to ensure your resource is used as effectively as possible.

How we put together our award-winning SEO growth strategies:

  • Opportunity Size & Strategic Analysis: We identify the opportunities for growth by doing key competitor analysis, keyword research & a site audit to understand not only where you uniquely sit in the market, but the revenue value attributed to this potential SEO growth by combining the research with your existing AOV & CVR.

  • Technical Analysis: We will audit your domain and outline a prioritised list of technical actions that can help to improve the crawlability of your site for all search engines. By applying our ICE methodology, we can act quickly on the highest priority tickets.

  • Content Strategy: Our award-winning team will provide you with a clear and comprehensive content strategy that is centered around the keyword bucket opportunities we identify for you in the strategic analysis. This content plan aims to help you rank better for commercial and informational keywords, and also opens up angles to leverage through offsite Digital PR activities.

  • Growth Projects: We combine our technical, content & Digital PR strategies into key growth projects to work on every quarter. We find this is easier to get signed off internally along with attributing revenue growth to each project.
  • Digital PR: We will provide you with an eCommerce-tailored offsite SEO strategy using our SEA framework (Statement, Everyday, Always-on). Building links has become way more than mass link building — it’s about building stories that journalists love. We’ve had our clients featured on every possible major online publication you can think of, and we want you to join them.

  • Reporting: As with all our services, we put a massive emphasis on ROI. We report monthly and quarterly on your performance and return on investment ranging from top-level business KPIs like traffic and revenue to secondary metrics like keyword growth and coverage.

We can put together an SEO strategy for all international markets, and our Growth Plans take 4 weeks to put together, which gives you a 12-month visual plan of how much we can grow your revenue.

More about `eCommerce Strategy` from our blog

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How to Build a Business Case for SEO | Selling SEO Internally Series Part I
How to Build a Business Case for SEO | Selling SEO Internally Series Part IRead More
How to use the ICE framework to prioritise technical tickets for SEO
How to use the ICE framework to prioritise technical tickets for SEORead More
This is Novos

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