This is Novos

SEO Strategy

SEO has become so much more than working through a list of best-practice recommendations and much more ROI-led. Our team is structured with SEO & Senior SEO Strategists who are your account leads.

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Most Effective Use of Organic Search

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Most Effective Use of Organic Search

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Retail / eCommerce

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Best Workplaces For Wellbeing Small Organisations- Great Place to work UK 2022

Global_Agency_Awards_2020@2x

Best SEO Agency

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Best SEO Agency

The_Drum_Awards_Digital_Industries_2020@2x

Most Effective Use of Organic Search

The_Drum_Awards_Digital_Industries_2021@2x

Most Effective Use of Organic Search

The_Drum_Awards_2021@2x

Retail / eCommerce

Best_Workplace_Small_Organisations_2022@2x

Best Workplaces For Wellbeing Small Organisations- Great Place to work UK 2022

Global_Agency_Awards_2020@2x

Best SEO Agency

Global_Agency_Awards_2021@2x

Best SEO Agency

Beyond the performance uplifts, NOVOS has helped so much to translate technical SEO needs to the internal team to get the most out of our site as well as working closely with the internal PR team to grow our SEO

Daisy Hunt

SEO Manager @ Bloom & Wild

Bloom and wild flowers

Case Studies

Our award-winning strategic teams scrap the 40-page word documents you’d expect from an SEO agency and replace them with an actionable, easy-to-digest strategic Growth Plan in month 1 — delivered in a deck format accompanied by an action plan that uses our ICE metric (impact, confidence, effort) to ensure your resource is used as effectively as possible.

How we put together our award-winning SEO growth strategies:

  • Opportunity Size & Strategic Analysis: We identify the opportunities for growth by doing key competitor analysis, keyword research & a site audit to understand not only where you uniquely sit in the market, but the revenue value attributed to this potential SEO growth by combining the research with your existing AOV & CVR.

  • Technical Analysis: We will audit your domain and outline a prioritised list of technical actions that can help to improve the crawlability of your site for all search engines. By applying our ICE methodology, we can act quickly on the highest priority tickets.

  • Content Strategy: Our award-winning team will provide you with a clear and comprehensive content strategy that is centered around the keyword bucket opportunities we identify for you in the strategic analysis. This content plan aims to help you rank better for commercial and informational keywords, and also opens up angles to leverage through offsite Digital PR activities.

  • Growth Projects: We combine our technical, content & Digital PR strategies into key growth projects to work on every quarter. We find this is easier to get signed off internally along with attributing revenue growth to each project.
  • Digital PR: We will provide you with an eCommerce-tailored offsite SEO strategy using our SEA framework (Statement, Everyday, Always-on). Building links has become way more than mass link building — it’s about building stories that journalists love. We’ve had our clients featured on every possible major online publication you can think of, and we want you to join them.

  • Reporting: As with all our services, we put a massive emphasis on ROI. We report monthly and quarterly on your performance and return on investment ranging from top-level business KPIs like traffic and revenue to secondary metrics like keyword growth and coverage.

We can put together an SEO strategy for all international markets, and our Growth Plans take 4 weeks to put together, which gives you a 12-month visual plan of how much we can grow your revenue.

Talk to our team about growing your business with the right eCom SEO Strategy. Get in touch now!

More about eCommerce Strategy from our blog

How to use the ICE framework to prioritise technical tickets for SEO
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