About Us

Why we became an employee owned company

Careers

We’ve supported well over 250 eCommerce brands to scale their SEO growth over the years. Our proven performance-led approach will help reduce your reliance on paid media, focusing on key aspects of your website such as technical, content marketing, digital PR and brand PR activities. Whether it’s improving overall site architecture, a navigation overhaul or something else, we’ve done and seen it all.

eCommerce Strategy

Headless CMS platforms have been growing in popularity, and headless has become one of our favourite eCommerce set-ups. The brands we’ve worked with on headless speak for themselves. A headless CMS set-up can remove most limitations from an SEO perspective (if done right!). However, it does bring additional challenges — we are here to take care of them.

Headless CMS SEO

Our award-winning PR team understands the needs of your eCommerce brand. Stop relying on Instagram to build your brand. Our marketing-led approach to PR enables you to build an authentic, trustworthy brand. Our proprietary tools enable a data-driven approach to relevancy, securing coverage in niche publications your audience actually reads.

Brand PR

Our award-winning Digital PR team understands the needs of your eCommerce brand and our approach to link building is non-brand performance-driven Digital PR. The goal is to gain coverage, links and increase domain authority for your site, while also helping your target audience understand your brand and the range of products you offer.

Digital PR

We’ve successfully migrated numerous eCommerce websites from 500,000+ URLs, to smaller eCommerce brands and even global domains, and have been through all the changes, migrating to Magento, then to Shopify, then to Headless set ups and beyond. There’s no secret to domain or platform SEO migrations, it just requires a clear process with strong planning. Both of which we can support you with. 

Replatforming

Our CRM offering includes one-off customer behaviour and automated email and SMS analysis, custom insights and recommendations with the option of ongoing support. Utilising a combination of SEO and CRM learnings gives NOVOS a unique perspective on customer behaviour, from search to purchase. This means we are able to make recommendations to improve performance at all stages of the conversion funnel.

Services

Achieving a 152% Growth in Visibility for 500 Target Keywords for Vitabiotics

Vitabiotics

NOVOS Completes Successful Site Migration in Collaboration with Osprey

Osprey 

Pawesome >200% revenue growth across core categories

Pooch & Mutt

Case Studies

Knowledge Hub

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Relevancy Tool - Main

As certified partners of Shopify, we’ve worked with a wide range of clients on Shopify and Shopify plus. Our focus is always on non-brand new user acquisition for key category pages and we work closely with your Shopify development agency to achieve this.

Shopify SEO

What’s New in Home & Garden CRM? Download the May 2025 Report


Free Download: The Latest Fashion CRM Trends You Need to Know

May 2025 Beauty CRM Trends 

With the use of LLMs for search very much in the ascendency, how does this impact how we should approach  SEO strategy, content strategy, Digital PR, and technical SEO?

Shopify SEO

As certified partners of Shopify, we’ve worked with a wide range of clients on Shopify and Shopify plus. Our focus is always on non-brand new user acquisition for key category pages and we work closely with your Shopify development agency to achieve this.

Our Insights

Our Shopify SEO Process for Growth

"NOVOS are easy to work with, handle all of our SEO concerns and we have complete faith in them. Within 3 months we saw a dramatic increase in our organic revenue."