eCommerce SEO and Digital PR for Home and Interior Brands
We are experts in performance-driven SEO and Digital PR for home and interior brands. Our data-led process means we can prioritise actions that make a real difference to your organic revenue. We focus on aligning our SEO strategy with your business goals - so we make a difference where it really counts for your business. NOVOS has always had interiors at our core, being established from Co-Founder Sam’s work as Head of SEO on MADE.com. See how we can help you today.
eCommerce Agency of the year
SEO Agency of the year
Brilliant use of Search
Campaign best places to work
Digital PR Campaign of the year – B2B
Great Place To Work- For Women 2023
eCommerce Agency of the year
SEO Agency of the year
Brilliant use of Search
Campaign best places to work
Digital PR Campaign of the year – B2B
Great Place To Work- For Women 2023
12 months in, we’re delighted with the work NOVOS have done, they got us through a major site migration without a hitch, and their Content and Digital PR teams have been fantastic to work with
Geoff Bull
Chief Marketing Officer @ Swyft
Case Studies
Join brands we’ve worked with, such as Patch Plants, Piglet in Bed, Lick, Swyft, LuxDeco, JosephJoseph and more, to drive organic performance for your Home and Lifestyle business by getting in touch with NOVOS today.
Our team of strategic SEOs and Digital PRs are experts in the home and interior space. We know what works, what doesn’t, and how to drive performance from brands even in a crowded niche.
How we can help:
- Category and product naming conventions that match how your customers are searching.
- Leveraging your brand USPs to reach new customers and engage existing advocates.
- Working with your brand teams and traditional PR agencies to achieve the perfect balance of brand voice with organic visibility increases.
- How to stand out in the search results against competitors, affiliates, and Amazon!
- Ensuring your brand values are reflected in the on-site experience, both for customers and search engines.
- Finding technical issues and opportunities relevant to your CMS, working with devs to implement using our ICE prioritisation framework.
- Building topical expertise and reaching new customers through relevant and insightful content strategy.
- Competitor analysis and ongoing competitor tracking.
- Brand placement and links from the key interior, home, and lifestyle publications at scale.
- Working with journalists to secure product reviews, and placements in “Best of” listicles.
- Management of the Black Friday, Christmas and other big seasonal pages.
- Monthly reporting on eCommerce performance in line with business priorities.
Check out our blog on ‘How and why to get product links to boost your eCom site’ to learn more about how Digital PR can benefit your home and interior business.
