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OPUMO – eCommerce SEO Case Study










International SEO

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OPUMO is an online eCommerce platform that enables you to discover and shop the world’s greatest brands in one place. From Men’s Jeans to Desk Lamps, they curate the finest products from around the world that will add major significance to your style & life. We’re proud of how quickly they’ve managed to increase their customer base, with a little expert input from us.

The challenge.

OPUMO wanted to increase their organic revenues & non-brand traffic to their online store. There was a strong reliance on paid platforms so it was time to focus more on organic acquisition.



Our strategy.

Our technical & content growth plans were put together and some of the tasks we’ve assisted with include:

  • Onsite category & subcategory growth & expansion
  • Optimised their content marketing efforts via their magazine by working closely with their in-house content creation team
  • Cleanup filter indexing onsite
  • Product renaming
  • Improved website IA
  • International management

and so much more!

"NOVOS have transformed our perception of SEO, it’s been one of the best investments we’ve made as a business"

Harry Beattie, Founder

The results

  • New users acquired by SEO to the magazine have increased by 142% Year-on-Year.
  • New user growth from SEO overall including shop & magazine has seen 102% Year-On-Year growth.
  • Now, a staggering 44% of total revenue for OPUMO is organic.
  • ROI of 1600%

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