IndustryMarketplace
LinkedIn
1,600% ROI
142% rise in new users YoY
102% uplift in new user growth
Working with OPUMO
OPUMO is an online eCommerce platform that enables you to discover and shop the world’s greatest brands in one place. From Men’s Jeans to Desk Lamps, they curate the finest products from around the world that will add major significance to your style & life. We’re proud of how quickly they’ve managed to increase their customer base, with a little expert input from us.
The Challenge
OPUMO wanted to increase their organic revenues and non-brand traffic to their online store. There was a strong reliance on paid platforms so it was time to focus more on organic acquisition.
With that in mind, our aim was to:
- Reduce OPUMO’s reliance on paid media
- Deliver an effective technical and content strategy to aid organic growth
Our Strategy
We combined our technical SEO and content growth plan to deliver key campaign elements which included:
- Onsite category and subcategory growth and expansion
- Optimised content marketing efforts via the Magazine by working closely with the in-house content team
- Cleanup filter indexing onsite
- Product renaming
- Improved website IA
- International management
Results
As a result of our strategy, OPUMO experienced the following results:
- 142% rise in new users acquired by SEO to the magazine
- 102% increase in new user YoY growth from SEO, including the shop and magazine
- 44% uplift in organic revenue
- 1,600% ROI
"NOVOS have transformed our perception of SEO, it’s been one of the best investments we’ve made as a business."
Harry Beattie, Founder at OPUMO
See More of Our Work in Action
Want to see more of the award-winning work we carry out for our clients? We regularly update the case studies on our website to include our latest campaigns and wins. Check out what’s new and find out how we can help you achieve the same results!
Let’s Get To Work
Contact us to find out how we can reduce your reliance on paid and work together to elevate your business to the next level.