Who is this post written for?
You may think ‘we have SEO traffic, therefore, Google can read the site’ – this isn’t always true, there have been many tests that show Google can’t read specific sites onsite but because engagement as good – Google will keep you ranking (particularly for brand terms).
The problem you face is if you want to grow and scale this traffic, it’s almost impossible to do so if Google can’t read your content.
As an eCommerce brand you should also re-run all of these tests on the different page templates across your site, these are typically:
- Listing/Category/PLP page
- Product pages (PDP pages)
- Blog pages
- Supplementary pages e.g. about us, store locators etc
- Fetch as Google (Now it’s the URL inspection tool)
- Google Site search
- Content text search
URL Inspect Tool
First step is your Google search console.
The old ‘Fetch as Google’ has now been replaced by the ‘inspect URL’ report.
At the top of your search console you will see this:
Simply put in the URLs you want to test. As mentioned previously you’ll want to repeat these steps for all of your relevant eCommerce page templates.
Once the report runs, press this ‘view tested page’ button here:
Then move to the screenshot of the page, with this example, you will see that the screenshot is blank. Meaning Google is having some serious issues rendering the page.
Next step is to run a site search for these specific URLs to know if they are in Google’s index.
Again using the eCom page templates, try to use URLs that are prominent onsite e.g. in the mega navigation, homepage or footer.
Just so you can rule out any poor internal linking/findability as the issue for the URLs not being in the index.
Also, double check your no-index and canonical tags, do this quickly with this chrome plugin: SEO meta in 1 click
You’ll want to make sure the canonical is self-referencing (or no canonical), and there are no no index tags on the page.
Next go to Google and search:
Site:yourdomain.com inurl:your url
You’ll see from the example above that our service page is indexed by Google.
Check your content
The final test is to simply grab a bunch of content from your page templates and put them into Google to see if your pages are appearing.
This final test will help you to understand if Google is reading your content. I.e. Google may be indexing your pages but key parts of the page may be unreadable to Google.
Then when you put it into Google it wasn’t findable:
If you do have an issue or are unsure about something and want a second opinion then drop me an email on [email protected]
Alternatively, fill out or form on our contact page and we’ll get back to you the same day.
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