Shopify has some great SEO features however, it can also be optimized further to improve your sites SEO. One way of doing this is to use plugins that are available on the Shopify store. The Shopify store has a range of apps that are designed to help with different aspects of your site and marketing. In this blog, we have selected some of the top Shopify SEO apps that we feel will improve and help with your SEO strategy.
This is perfect for users that already have a good understanding of SEO or are not able to spend a lot of time on their sites SEO. This app allows you to look at your website’s current SEO score and provide advice on any fixes that you need to implement; this will send you alerts via email. A pro version is available for this app and will implement improvements automatically, as well as adding structured data to help and improve your ranking.
A schema tag is a markup code that is added to your site. Schemas will help search engines to understand the content on your site, making it easier for them to crawl your site. Having schema will also make your content eligible for rich snippets and provide information on your site to the right people.
With Schema Plus they will provide the correct semantic information that is needed for different types of schemas. Schema Plus provide schemas and index many elements including:
- Products, descriptions, photos and product variants
- Blog posts
- About pages
- FAQ pages
- Product collections and categories
- Reviews and ratings
SchemaPlus can also integrate with a number of review apps. However, if your site is using another app that is not listed here, you will be able to content their support for them to integrate it.
If you would like more information on schemas then check out our previous post on how to add schema tags to Shopify.
Managing your sitemap is very important for your SEO. Sitemaps help search engines to discover and index your pages, which means that you can start to rank quicker. Shopify will automatically generate a sitemap; this can be a benefit if you have a small site that wants all of your URLs indexing.
However, most of the time, especially large eCommerce sites will have different variations of a product that will produce duplicate content issues. Conversely, you may have pages that are beneficial to users but do not want search engines to be found, for example, competition pages.
With Sitemap & NoIndex Manager it gives you complete control over NoIndex, NoFollow meta tags and your Shopify generated XML sitemap. This means you can stop search engines from crawling pages you do not want to be found and they can spend more time crawling important pages on your site.
For more information and how to create a custom sitemap on Shopify click here.
FavSEO has many features to help with your site’s SEO. However, a key benefit of this app is that it will allow you to edit and optimise your title and meta descriptions as well as other information on your site. FavSEO will allow you to edit title tags and meta descriptions in bulk, which will be hugely beneficial for sites that have a large amount of stock.
This app can be connected to Google Webmaster tools which can discover new keyword opportunities which you can use to help you write your meta descriptions and title tags.
Optimizing the images on your site is often neglected despite the major SEO benefits. Optimizing your images helps Google and other search engines to understand what your images are about through Alt text. In return, this can help your images rank for keywords but having optimized images can improve your site speed which has a great impact on SEO. The SEO Image Optimizer & Resizer app is a 3-in-1 app meaning that it will resize, compress and will optimize your images alt text, which all can be done in bulk.
It is important to remember that some SEO factors won’t be improved by just using Shopify apps, such as backlinks and the quality of your content. However, using apps can help boost factors that will have an impact on your organic search. For more help on how optimise your Shopify site get in touch with us today.