We’ve won eCommerce agency of the year and SEO agency of the year at the Global Agency Awards

Our goal is to reduce your reliance on paid media. We’ve always only ever been eCommerce SEO specialists, and now with our range of organic services, our goal is to make sure you’re in charge of your audience acquisition.

Our initial organic eCommerce Growth Strategy will outline the work that needs to be carried out. We’ll then pull together the full action plan covering the key services you work with us for.

eCommerce SEO Growth Strategy

Our award-winning strategic teams scrap the non-actionable, 40-page MS Word documents you’d expect from an SEO agency and replace them with an actionable, easy-to-digest strategic Growth Plan that we do in the first month, with a clear prioritisation of work.

How we put together our award-winning SEO growth strategies:

• Opportunity Size & Strategic Analysis: We identify the opportunities for growth by doing key competitor analysis, keyword research & a site audit to understand not only where you uniquely sit in the market, but the revenue value attributed to this potential SEO growth by combining the research with your existing AOV & CVR.
• Technical Analysis: We will audit your domain and outline a prioritised list of technical actions that can help to improve the crawlability of your site for all search engines. By applying our ICE methodology, we can act quickly on the highest priority tickets.
• Content Strategy: Our award-winning team will provide you with a clear and comprehensive content strategy that is centered around the keyword bucket opportunities we identify for you in the strategic analysis. This content plan aims to help you rank better for commercial and informational keywords, and also opens up angles to leverage through offsite Digital PR or Brand PR activities.
• Growth Projects: We combine our technical, content & Digital PR strategies into key growth projects to work on every quarter. We find this is easier to get signed off internally along with attributing revenue growth to each project.
• Digital PR: We will provide you with an eCommerce-tailored offsite SEO strategy using our SEA framework (Statement, Everyday, Always-on). Building links has become way more than mass link building — it’s about building stories that journalists love. We’ve had our clients featured on every possible major online publication you can think of, and we want you to join them.
• Reporting: As with all our services, we put a massive emphasis on ROI. We report monthly and quarterly on your performance and return on investment ranging from top-level business KPIs like traffic and revenue to secondary metrics like keyword growth and coverage.

We can put together an SEO strategy for all international markets, and the goal of the plan is to give you a 12-month visual plan of how much we can grow your revenue.

eCommerce Growth Strategy service

Technical SEO specialists

NOVOS was born out of a clear understanding of how different CMS’ require different types of SEO strategy. For example, Shopify has both strengths and limitations that a Headless set up doesn’t, and vice versa. Our founders were in-house, on the receiving ends of SEO audits for their respective CMS platforms, where over 60% of the recommendations couldn’t be actioned, and the rest were already on the radar. This isn’t our goal.

We will align as part of our onboarding process what is possible with your current CMS set up. From there, we’ll put together our strategy.

The technical element of the strategy will focus on what the clear strategic technical initiatives, foundational technical tasks & technical improvements required to realise the growth opportunity.

Whether it’s improving the overall site architecture, a navigation overhaul or a filters improvement – we’ve done & seen it all across 200+ eCommerce stores, so we know how to support you and your developers.

Technical SEO for eCommerce brands

Content marketing specialists

Something that sets eCommerce stores apart from other websites, is the need for a very clear, strategic and well-articulated content strategy that focuses on catering for your audience across the entire marketing funnel based on search behaviour for your industry. 

For example, if you’re a luxury brand, people searching for “white t shirts” isn’t what you want. You want people searching for “Supima cotton men’s white t shirts” and so on. Our experience working in eCommerce means we know what to look for and where to find it when it comes to pulling together an eCommerce content strategy.

We cover the full spectrum of content marketing from the initial strategy all the way through to production, with our in-house content team. If you already have a content team, we work super closely with them to ensure we maximise as much SEO value from the content & we can support them in-line with our strategy.

• Content Strategy: Our award-winning team will provide you with a clear and comprehensive content strategy centred around the keyword bucket opportunities we identify for you in the strategic analysis. This content plan aims to help you rank better for commercial and informational keywords and also opens up angles to leverage through offsite Digital PR activities.
• Content Production: We can produce content for you at scale across any of your markets. This includes the best keyword targeting and ensuring your content is properly structured for mobile-first readers. Furthermore, the content we cover ranges from commercial product/category page content to expanding your landing pages to creating an epic blog hub.
• Content Training: If you have an in-house content team, we train them to ensure SEO is always front of mind.
• Content for Digital PR: The content either we (or you) create can also be leveraged for more creative PR campaigns. We also design & develop larger assets as well as the written content.

Content Production services

eCommerce SEO Content Strategy services

International SEO support

We've worked across multiple international stores & markets over the years & know how to help you scale. Whether you're looking to expand your current store into a new market, or you need help growing your organic revenues in an existing market, we've got the processes & framework to help.

• We'll first conduct a full international SEO strategy – this will cover areas such as URL structure, targeting, hreflang, local content ideas, backlink analysis & more
• Once we have this in place, we'll have a clear action plan & strategy to action with you

We've worked across most international markets covering the UK, U.S, most of Europe, Middle East and Australia.

See our International SEO service

Re-platforming & migrations

Migrations are complex and risky. eCommerce migrations are even more complex and risky given the sheer size of them. Migrating an eCommerce site without SEO support is destined to damage your business’ bottom line – and we've supported across many large migrations across multiple platforms, but we've also been brought in after a development agency messed up the SEO performance following a migration.

Whether you are moving a CMS, subdomain or rebranding eCommerce migrations always come with unique challenges and complexities. Fortunately, we’ve handled more migrations than you can think and have a bulletproof process to achieving success.

Re-platforming & migrations

Pinterest & YouTube SEO

Brands seem to forget that Pinterest & YouTube are both search engines – so we don't neglect them. They present an incredible opportunity to visually showcase your brand, and rank for keywords that people are using to search for visual inspiration.

• A full strategy across the platforms – what is going well, what are people searching for, how they're searching and what is needed to be done to realise the traffic
• A full content strategy for both platforms we would do, aligned to the resources you have internally and that you'd want from us
• Creation of visual content and/or video content is then the third step
• Reporting is the final step in the process – showcasing the value these platforms have brought to you.

These platforms will lend themselves more fruitful to certain industries, e.g. interiors & fashion. However, a full SEO strategy for both is key to understand what value they can bring for you.

View Pinterest SEO service

View YouTube SEO service