Whether you call it GEO, AIO, AEO - it’s all informed by SEO so we put it under the umbrella of AI Search. At NOVOS, we focus on cutting through the noise and putting your eCommerce brand’s priorities at the centre of your organic search strategy.
Technical SEO
Technical SEO is our bread and butter. NOVOS was born out of the need for specialised hand on platform specialists, starting with Magento SEO and Headless SEO as the markets evolved so have we. Now over 50% of our clients are on Shopify.
Headless CMS
We’ve worked on some of the largest headless platforms in the UK, it’s by far our favourite platform to work on and we love the complexity and opportunity that a headless platform can bring to your SEO. We’ve worked with React, Angular through prismic or contentful to name a few.
International SEO
We work with multiple brands that operate across the US and the major EU markets. Examples include Osprey, Ruggable and Lush.
Content
We’ve developed our own S.E.E.D framework which encapsulates how eCommerce brands need to be thinking about their content in the new world of AI Search. We maximise your existing marketing activity across TikTok, Meta and other platforms and capture the demand through AI search and SEO content.
Feed SEO
Organic feeds are a big element of SEO eCommerce. We duplicate your feeds and manage from an SEO perspective and adopt a testing methodology we refer to as Feed CRO.
Link Building
We have an in-house team dedicated to building deep relevant coverage for your brand. Our goal is to make you a niche authority for your product categories and we achieve this through our proprietary relevancy tool which is a key part of our offsite strategy.