Brands We’ve Helped
Our Approach
Whether you call it GEO, AIO, AEO - it’s all informed by SEO so we put it under the umbrella of AI Search. At NOVOS, we focus on cutting through the noise and putting your eCommerce brand’s priorities at the centre of your organic search strategy.
Technical SEO
Technical SEO is our bread and butter. NOVOS was born out of the need for specialised hand on platform speciialsts, starting with Magento SEO and Headless SEO as the markets evolved so have we. Now over 50% of our clients are on Shopify.
Headless SEO
We’ve worked on some of the largest headless platforms in the UK, it’s by far our favourite platform to work on and we love the complexity and opportunity that a headless platform can bring to your SEO. We’ve worked with React, Angular through prismic or contentful to name a few.
International SEO
We work with multiple brands that operate across the US and the major EU markets. Examples include Osprey, Ruggable and Lush.
Content for Traditional SEO and AI Search
We’ve developed our own SEED framework which encapsulates how eCommerce brands need to be thinking about their content in the new world of AI Search. We maximise your existing marketing activity across TikTok, Meta and other platforms and capture the demand through SEO content.
Feed SEO
Organic feeds are a big element of SEO eCommerce. We duplicate your feeds and manage from an SEO perspective and adopt a testing methodology we refer to as Feed CRO.
Link Building & Citation Building
We have an inhouse team dedicated to building deep relevant coverage for your brand. Our goal is to make you a niche authority for your product categories and we achieve this through our proprietary relevancy tool which is a key part of our offsite strategy.
Curious to find out how we can take your brand to the next level?
See Our Work In Action
Latest Awards & Recognition
We are an award-winning agency. Here’s a small selection of the awards we have won for our remarkable work.
What Our Clients Say
“Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results..”
Dilan Arican, SEO Manager at Vitabiotics
"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resources and capabilities, which was pivotal in achieving our strong Organic Revenue growth.”
Jack Hayes, Biddable Manager at Pooch & Mutt
"NOVOS aligned with our marketing communications perfectly for this campaign, and we’re really happy with how easy they were to work with and the results achieved!"
Daisy Hunt, SEO Manager at Bloom & Wild
“The team at NOVOS has helped us completely transform our blog and educational content hub traffic since we began working together. They’ve immersed themselves in understanding our business and with that came back extensively researched content strategies and blog article recommendations that not only helped consumers but enhanced conversion opportunities.”
Ben Stinson, Head of eCommerce at Purely Diamonds
What Makes Us Different
We’re eCommerce and organic search experts; we know what works to drive SEO performance and reduce reliance on paid search for sustainable and long-term growth.
But it’s not just our expertise that differentiates us. We live by our values, one of which is “Service First”. We align with how you work to make our partnership as easy as possible. From how you communicate, to your business strategy we adapt to ensure total alignment. We also can work with developers, internal teams and other external partners to deliver an SEO strategy that gets implemented and makes an impact.
We know a successful SEO strategy relies on more than just brilliant SEO. Communication is key; that’s why we have daily communications via IM, biweekly catch up calls, monthly reports, and regular strategy refreshes. Outside of day-to-day delivery our Client Services team also has bi-monthly check in calls, and we have monthly feedback forms and quarterly NPS surveys to ensure that we are constantly seeking feedback and improving how we work for your benefit.
The Latest eCommerce SEO Insights
Our Services
If you’re ready to move beyond vanity metrics and channel dependency, and want a partner who’s obsessed with quality work, long-term visibility, and an AI-proof strategy, we should talk. We’re the SEO agency eCommerce brands turn to when long term growth matters.
