Migration SEO Support

We’ve successfully migrated numerous eCommerce websites, from 500,000+ URLs, to smaller eCommerce brands, to multiple global domains. There’s no secret to domain or platform SEO migrations, it just requires a clear process with strong planning. Both of which can help you with. Never migrate without SEO. Just don’t do it.

Feedback

antler ecommerce seo

"The team were amazing and handled a complex re-platform with us, not only hitting our goal of zero traffic loss but we even saw a slight increase in traffic post migration. Nothing was too much trouble for the NOVOS team, and they were able to work well with all levels of the organisation along with key external third parties. Their knowledge of the Shopify Plus platform and architecture was second to none and I wouldn’t hesitate to work with Novos again."

Michael O'Connor

Antler

swyftseo

“We’re delighted with the work NOVOS have done for us, getting through a major site migration without a hitch followed by the content team doing fantastic work to improve our overall targeting.”

Geoff Bull

Swyft

ospreyseo

"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern

Osprey

Our agency was built on migrations

Over the years we’ve been through all of the changes – migrating to Magento, then to Shopify, then to Headless set ups & beyond. Across multiple markets & domains, re-brands & acquisitions, we’re highly experienced in replatforming & domain migration projects having worked on over 100+ projects.

Our migration process is broken down into 5 stages, allowing us to ensure everything is done to a high standard in collaboration with all of your other teams involved.

  • Consultancy: You get access to our migration process and step by step checklist. We manage your migration from an SEO perspective, ensuring we’re having the right conversations with the right people to not impact your business’ performance. We can also support putting business cases together for any changes through a migration, such as deleting pages or rebranding. We’ll also cover pre and post reporting and checks.
  • Deliverable Support: Same as above but our team also supports with hands-on deliverables, including redirect mapping, meta checks and content migration checks. Redirect testing and final reporting once complete.

We’ll handle everything you’d expect, from redirect mapping to navigational improvements, but also from a strategic perspective we’ll advise on the best ways forward across a variety of challenges to make sure the migration occurs in the right way for you.

Whether you’re planning on moving your CMS to Shopify/Shopify Plus, upgrading to Magento 2, launching your own Headless custom set-up or having to consolidate multiple market domains, we’ll help you make it as simple as possible.

Final note: Anyone who says they can migrate your SEO website with 0 risks to your visibility and performance is lying to you.

eCommerce migrations are complex, and Google will essentially re-evaluate your domain post-migration, so change is inevitable. Our goal is to minimise this change as much as possible — on occasions, this change can be positive or negative, but over time it will level off. We always recommend that clients do a growth audit and checks after a migration to maximise Google’s attention and maintain growth instead of stagnating directly after migrating.

NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer.

Matt McGovern
Associate Director eCommerce EMEA @ Helen of Troy (Osprey)

We’d love to help you with your migration, and we're the best out there to do so.