The Nurturing Effect: How to Build a Loyal Customer Base + Free Automation Flow*

Are You Leveraging Your Data to Keep Customers Engaged & Loyal?

So many brands are missing out on correctly leveraging their data to keep customers engaged and loyal. Those in the industry will be well aware that CRM encompasses much more than just ‘sending messages’. Instead, it’s about understanding customer lifetime value, knowing how often a customer typically buys, tracking unsubscribes, database growth and engagement to optimise your marketing efforts.

With that in mind, join Amelia, CRM Manager at NOVOS, and Richard Jones, Director of Engagement Marketing at Tide to discuss the growing importance of retention and how to overcome common challenges, such as siloed departments and data.

Date: Wednesday 18th June

Time: 2 pm BST (9 am EST)

What’s Covered 

During the 30-minute webinar, Amelia and Richard take a deep dive into the importance of tracking data to understand retention trends and how to:

• Measure the cost of retaining a customer vs. acquiring a new one
• Increase customer lifetime value
• Improve ROI by focusing on retaining existing customers
• Recognise and segment your most valuable customers
• Determine top customers by industry and other factors 
• Use automation and data to deliver personalised experiences
• Leverage AI to improve your CRM

Meet The Hosts

Amelia Clarkson, CRM Manager at NOVOS

Resident email marketing and customer behaviour nerd. After 8 years working client side, Amelia joined NOVOS to leverage her experience working in house providing our clients with data-led customer retention strategies.

Richard Jones, Director of Engagement Marketing at Tide

After a short stint working in the Promotions industry, Richard has spent the bulk of his career in CRM across such well known household Retail & Leisure brands as Currys, PC World, Carphone Warehouse, Haven Holidays, TM Lewin, Crew Clothing and most recently as Director of Engagement for Tide - a Financial Services Platform for small businesses with over 1m members across UK, India and Germany.