Thread
Thread – eCommerce SEO Case Study
IndustryLifestyle
The Challenge
Thread had 2 unique challenges:
- Over 100k products, One of the largest fashion product inventories around
- A dynamic website that has been built out using a significant amount of javascript
Our Strategy
Our Growth Plan identified the following opportunities for Thread:
- Aggressive Indexation clean up
- Improvement of how Google is processing javascript
- Internal linking improvements
- Top of funnel keywords missing from current targeting
- Created a dynamic content hub to target long tail keywords: https://www.thread.com/gb/outfits/men
and so much more!
The Results
New users acquired by SEO have increased by 100% Year-on-Year.
Every day in July beat Threads previous best SEO day for traffic
75% increase in keywords ranking in the top 3 of Google
ROI of 1000%+
(Note: numbers above are rounded and changed to protect the data and rights of the brand, growth uplifts and percentages are representative of this case study) Traffic data has been taken from external tools SEMrush and aHrefs and again do not represent the real traffic numbers.
"I'm very happy with being a client for several reasons: Very responsive and quick to provide ad hoc advice - Proactive in sharing market and channel trends - Technical expertise and understanding - Feels like a very collaborative relationship and we enjoy working with NOVOS"
Nina Ricafort, Marketing Manager