Achieving 53 Do-Follow Links for Swyft 

Working with Swyft

Swyft approached us seeking a partner that matched their desire for fast-growth. With the aim of adopting a long-term SEO strategy, it made sense that we also collaborated with the lifestyle brand to deliver a highly-effective digital PR campaign.

The Challenge

COVID hugely impacted the way the press distributed links, so we had no choice but to adapt our method from producing one-off campaigns to a combined, always-on approach to ensure we were able to secure the relevant, authoritative links Swyft sought. 

With that in mind, our aim was to:

1. Deliver a highly-effective digital PR strategy that supported our SEO efforts
2. Position Swyft as an expert in their field 
3. Ensure the brand was able to grow at the desired pace to keep up with new competition 

Our Strategy

As part of the digital PR strategy, we wanted to establish Swyft as an expert in their field. We achieved this by utilising their in-house talent, which included company founders and executives, to conduct interviews about the fast-growing brand. 

It’s no hidden secret that people also love home ideas. With that in mind, we focused on inspiration, positioning Swyft at the forefront of new home ideas to feed into the company's creativity as the first sofa in a box brand. 

To drive even greater interest, we aimed to secure features in Black Friday and Cyber Monday roundups and others to take advantage of the busiest online sales year to date.