Swyft

The Challenge

Swyft approached us looking for a partner that matched their desire for fast-growth, & with the aim of a solid SEO strategy that will contribute to long term sustainable SEO growth. We were also tasked with high Digital PR link targets as a result of this – and with COVID changing the way press give out links, we adapted from just solely big one-off campaigns to a mixed, always-on approach to getting relevant, authoritative links to contribute to the long term SEO success of Swyft.

Our Strategy

• Establish Swyft as an expert in their field, and utilise their in-house talent (founders, execs) to get interviews about the fast-growing brand
• Focus on inspiration – people love home ideas, so we made Swyft the forefront of providing those ideas
• Get featured in roundups for Black Friday & more in the busiest online sales year ever around the world

The Results

• Our Digital PR link target: 40 high quality links over a 2 month period
• Achieved: 53 do-follow relevant, high-quality links, and a new target of 100 links over the next quarter
• Featured in publications such as Vanity Fair, Cosmopolitan & more

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