IndustryLifestyle
1,632% increase in new users
542% rise in transactions
239% revenue increase
Working with Swyft
Swyft are the original 'sofa in a box' brand, offering a range of high-quality sofas and accessories. They partnered with us seeking a highly experienced eCommerce agency that could support the growth of their SEO content strategy to increase new users across the site and drive organic revenue through targeted campaigns.
The Challenge
When partnering with Swyft, the biggest challenge we faced was the internal content product of 25 articles per month. However, we took this as an opportunity to finetune our content production team and efficiency, which enabled us to achieve some fantastic results throughout the duration of the campaign.
Overall, our goal was to:
- Reach new customers that had not yet considered Swyft
- Increase the overall topical expertise around sofas to improve visibility of existing collection on the site
- Deliver a highly effective SEO content strategy
Our Strategy
As part of the campaign, we wanted to showcase Swyft’s knowledge of sofas sold on the site whilst acknowledging any potential questions customers had about them. To do this, we created 15 relevant and inspirational articles and educational buying guides per month for Swyft’s blog, targeting the research, awareness, and post-conversion stages of the marketing funnel. This also supported our SEO strategy around the creation of new and optimisation of the existing categories and subcategories with the highest SEO opportunity.
We created our SEO content strategy based on Swyft’s product range, SEO opportunity (the total monthly search volume in the UK of keywords around the product range, and organic competition) and relevance to the customer journey and focused our efforts on the following keyword clusters:
- Sofas topic areas: colours, materials, styles, shapes and number of seats
- Living room decor advice and inspiration
- Small space living tips and inspiration
- Decor styles: contemporary, minimalism, Scandi, Mid-Century modern etc.
- Home decor advice and inspiration for renters and 1st-time buyers
Results
Hitting the ground running with a new SEO strategy, we achieved the following results in just 9 months of working with Swyft.
- 1,632% increase in new users
- 542% rise in transactions
- 239% revenue increase
Data taken from Google Search Console and shows the growth of clicks and impressions to blog pages since we started working with Swyft – last 6 months vs prior 6 months.
SEO Traffic data from Google Analytics – it shows a huge growth from the last 9 months vs the 5 months since strategy commenced.
Sixtrix graph shows visibility growth to blog only URLs after we began working on the account from March.
“12 months in, we’re delighted with the work Novos have done, they got us through a major site migration without a hitch, and their Content and Digital PR teams have been fantastic to work with.”
Geoff Bull, Chief Marketing Officer at Swyft
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