Increasing Forthglade’s Site Visibility by 153% 

Working with Forthglade

Forthglade is a premium dog food brand, specialising in wet and dry grain dog food suitable for all breeds. They partnered with us wanting to better understand underlying SEO opportunities on the site, having never previously focused on organic search as a marketing channel and wanting to reduce their reliance on paid.

The Challenge

Ultimately, Forthglade wanted to increase site visibility overall, with a particular interest in their core categories and a couple of new product ranges.

We carried out an opportunity analysis to find out where the key areas for growth were, and audited the site to identify issues holding back organic success.

Our Strategy

Using our keyword analysis and audit findings, we identified key technical, on page and content deliverables to enhance the performance of our priority site categories. This involved:

• Creating new subcategories to more effectively target high volume/interest keywords, such as types of food by life stage
• Creating optimised, commercially-focused content for our new subcategories
• Optimising existing categories, improving targeting of page titles and H1s, and including optimised H2s
• Amending the header structure on existing categories to make targeting more focused and relevant
• Optimising navigation anchor text for categories
• Auditing and improving internal linking between categories and subcategories 
• Creating strategic blog content supporting our priority categories, building topical authority and internal links