Growing Bloom & Wild’s SEO Revenue by £16m

IndustryLifestyle
LinkedIn

100% growth in SEO traffic YoY

42% rise in top 3 keyword rankings

300% increase in non-brand CTR

Working with Bloom & Wild

Bloom & Wild are a leading online flower delivery service. We partnered with them for SEO and Digital PR and delivered an integrated strategy that would ensure growth across both departments whilst future-proofing the rest of the website to ensure the brand could continue to grow as the competition developed. 

The Challenge

Bloom & Wild had previously relied on various link building tactics that had a strong impact on rankings for big head terms including ‘flowers’ which ranked consistently in the top 5 results. Despite this, we felt the onsite SEO was diluting and limiting growth. With that in mind, we set out to deliver a highly-effective SEO strategy that would ensure consistent growth to grow the brand. 

Our Strategy

Our strategy prioritised onsite technical improvements while looking to expand non-commercial content. We also supported the in-house PE team to enhance campaign performance from an SEO perspective. 

Our outputs included:

  • Cleaning up the management of Javascript and crawlability of the website
  • Reducing the quantity of pages in the index and there what Google crawled
  • Built out new landing pages and blog content
  • Improved internal linking across the site
  • Communicated the idea of “thoughtfulness” through press coverage in line with the brand’s messaging during COVID-19

Hitting the ground running with Bloom & Wild’s SEO strategy, we achieved the following results: 

  • 100% growth in SEO traffic YoY
  • 42% rise in the top 3 keywords
  • 100% reduction in the number of indexed pages
  • 42% improvement in average non-brand rankings 
  • 300% increase in non-brand CTR
  • SEO revenue grew by £16 million YoY, resulting in an ROI of over 19,000%
  • The “thoughtfulness” campaign that involved creating a list of the UK’s most throughout places also earned backlinks and attention from leading media portals and engaged local communities.

Note: These figures have been rounded and changed to protect the data and rights of the brand. Growth uplifts and percentages are representative of this case study. Traffic data has been taken from external tools such as Semrush and Ahrefs and do not represent real traffic numbers. 

“Beyond the performance uplifts, NOVOS has helped so much to translate technical SEO needs to the internal team to get the most out of our Angular set up as well as working closely with the internal PR team to grow our SEO."

Daisy Hunt, SEO Manager at Bloom & Wild

See More of Our Work in Action 

Want to see more of the award-winning work we carry out for our clients? We regularly update the case studies on our website to include our latest campaigns and wins. Check out what’s new and find out how we can help you achieve the same results!

Let’s Get To Work

Contact us to find out how we can reduce your reliance on paid and work together to elevate your business to the next level.