Bloom & Wild

The Challenge

Bloom & Wild had used many link building tactics over the past 12 months which had a strong impact on rankings for big head terms, e.g. ‘Flowers’, being consistently in the top 5 results. Despite this, we felt the onsite SEO was diluting and limiting growth.

Our Strategy

Our strategy prioritized onsite technical improvements while looking to expand out non-commercial content. In addition, we support the inhouse PR team to boost campaign performance for SEO.

Our strategy can be mapped out as:

• Clean up management of javascript & crawlability of the site for Google
• Reduce the quantity of the pages in the index and therefore what Google was crawling
• Build out new landing pages and blog content
• Improve internal linking
• Build out new landing pages and blog content
• Communicate the idea of ‘thoughtfulness’ through press coverage in line with the brand’s messaging during COVID

The Results

• SEO traffic growth of over 100% YoY
• Increased keywords ranking in top 3 by 42%
• Reduced number of indexed pages by over 100%
• Average nonbrand ranking improved by 42%
• Increased non brand CTR by 300%
• SEO revenue grew by £16 million YoY giving an ROI of over 19000%
• The ‘thoughtfulness’ campaign that involved releasing a list of the UK’s most thoughtful areas not only garnered backlinks and attention from top media portals, it also got the local communities engaged. Get the digital PR strategy here.

(Note: number below are rounded and changed to protect the data and rights of the brand, growth uplifts and percentages are representative of this case study) Traffic data has been taken from external tools SEMrush and aHrefs and again do not represent the real traffic numbers.

If you’re ready to grow your SEO eCommerce non-brand revenues, reach out to us today for a free call-back!