IndustryLifestyle
LinkedIn
100% growth in SEO traffic YoY
42% rise in top 3 keyword rankings
300% increase in non-brand CTR
Working with Bloom & Wild
Bloom & Wild are a leading online flower delivery service. We partnered with them for SEO and Digital PR and delivered an integrated strategy that would ensure growth across both departments whilst future-proofing the rest of the website to ensure the brand could continue to grow as the competition developed.
The Challenge
Bloom & Wild had previously relied on various link building tactics that had a strong impact on rankings for big head terms including ‘flowers’ which ranked consistently in the top 5 results. Despite this, we felt the onsite SEO was diluting and limiting growth. With that in mind, we set out to deliver a highly-effective SEO strategy that would ensure consistent growth to grow the brand.
Our Strategy
Our strategy prioritised onsite technical improvements while looking to expand non-commercial content. We also supported the in-house PE team to enhance campaign performance from an SEO perspective.
Our outputs included:
- Cleaning up the management of Javascript and crawlability of the website
- Reducing the quantity of pages in the index and there what Google crawled
- Built out new landing pages and blog content
- Improved internal linking across the site
- Communicated the idea of “thoughtfulness” through press coverage in line with the brand’s messaging during COVID-19
Results
Hitting the ground running with Bloom & Wild’s SEO strategy, we achieved the following results:
- 100% growth in SEO traffic YoY
- 42% rise in the top 3 keywords
- 100% reduction in the number of indexed pages
- 42% improvement in average non-brand rankings
- 300% increase in non-brand CTR
- SEO revenue grew by £16 million YoY, resulting in an ROI of over 19,000%
- The “thoughtfulness” campaign that involved creating a list of the UK’s most throughout places also earned backlinks and attention from leading media portals and engaged local communities.
Note: These figures have been rounded and changed to protect the data and rights of the brand. Growth uplifts and percentages are representative of this case study. Traffic data has been taken from external tools such as Semrush and Ahrefs and do not represent real traffic numbers.
“Beyond the performance uplifts, NOVOS has helped so much to translate technical SEO needs to the internal team to get the most out of our Angular set up as well as working closely with the internal PR team to grow our SEO."
Daisy Hunt, SEO Manager at Bloom & Wild
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