Most PR agencies don’t understand eCommerce site structure like we do. That’s why deep category and product coverage is rare. It’s also why we win. Our Digital PR team delivers high‑impact media coverage and backlinks that fuel your organic growth, all while helping customers discover and trust your brand.
Digital PR bridges creative storytelling with your SEO strategy, securing coverage in the publications that matter, with links built to key target categories that will directly impact your organic performance. We do this through a varied strategy that always considers:
We don’t chase vanity metrics. We want to build deep links that have the objective of driving positive improvements in your organic performance.
We create Digital PR campaigns with purpose. Every idea, whether a data led campaign or a reactive, is designed to earn links that impact your organic performance.
We connect with the right journalists, which could be top tier nationals or more niche industry publications, we base our targeted approach on where we think your audience will be.
We build links with intent - directly to your PDPs, PLPs and other key commercial pages.
We track trends daily to understand the opportunities that matter for our clients. Monitoring breaking news and understanding key calendar events means we don’t miss an opportunity to place your brand at the heart of the story.
We operate with complete transparency. Every link we build goes into your live link tracker and our monthly reports go beyond the link numbers, showing you the real impact of our Digital PR strategy.
We’ve helped over 200 brands scale their backlink profile including Bloom & Wild, Swyft and many other household names, whilst delivering SEO growth.
We combine data‑led ideation and rigorous SEO practices to drive both coverage and organic ROI.
Our ongoing outreach ensures consistent momentum - no more one‑off campaigns.
We go beyond link counts, showing how our campaigns influence rankings, traffic, and conversions.
We amplify your link‑building efforts by aligning Digital PR with on‑site SEO improvements.
Enhance coverage by integrating reputation and storytelling into brand PR campaigns.
We track media interest and story trends so you can react quickly to press opportunities.
We partner with your in‑house team to co‑create assets that match your brand and hit link goals.
Get in touch to explore a Digital PR partnership with our award winning team.
"NOVOS’ PR work stood out because it wasn’t about volume for volume’s sake. Coverage was focused on relevance, authority, and reinforcing our key product categories, which supported wider organic performance and long-term visibility across Search. It’s a disciplined approach that feels built to compound over time."
Abhishek Prasad, SEO Manager
YuMove
"NOVOS’ PR work stood out because it wasn’t about volume for volume’s sake. Coverage was focused on relevance, authority, and reinforcing our key product categories, which supported wider organic performance and long-term visibility across Search. It’s a disciplined approach that feels built to compound over time."
Dilan Arican, SEO Manager
Vitabiotics
"NOVOS aligned with our marketing communications perfectly for this campaign, & we’re really happy with how easy they were to work with & the results achieved!"
Daisy Hunt, SEO Manager
Bloom & Wild
