Data‑Driven Digital PR for Brands
Our award‑winning Digital PR team delivers high‑impact media coverage and backlinks that fuel your organic growth, all while helping customers discover and trust your brand.
Why Digital PR?
Digital PR bridges creative storytelling with your SEO strategy, securing coverage in the publications that matter, with links built to key target categories that will directly impact your organic performance. We do this through a varied strategy that always considers:
Deeplinks
A targeted approach where we build links to key target PDPs & PLPs, allowing us to build links that can positively impact organic performance
Quality & Relevancy
Quality of links is not the only thing we take into account, relevant links are important to Google which means it is important to us - see our Relevancy Tool in more detail here.
Varied Tactics
From reactive trend-led ideas to large-scale data campaigns, we use diverse tactics to build consistent, high-quality links year-round, starting with identifying the best opportunities on your site.
Our Clients Have Been Featured In
What's Included
Strategy & Planning
We don’t chase vanity metrics. We want to build deep links that have the objective of driving positive improvements in your organic performance.
Content Ideation & Development
We create Digital PR campaigns with purpose. Every idea, whether a data led campaign or a reactive, is designed to earn links that impact your organic performance.
Targeted Media Outreach
We connect with the right journalists, which could be top tier nationals or more niche industry publications, we base our targeted approach on where we think your audience will be.
Link Acquisition
We build links with intent - directly to your PDPs, PLPs and other key commercial pages.
Reactive
We track trends daily to understand the opportunities that matter for our clients. Monitoring breaking news and understanding key calendar events means we don’t miss an opportunity to place your brand at the heart of the story.
Reporting & Optimisation
We operate with complete transparency. Every link we build goes into your live link tracker and our monthly reports go beyond the link numbers, showing you the real impact of our Digital PR strategy.
What Sets NOVOS Apart
Proven eCommerce Expertise
We’ve helped over 200 brands scale their backlink profile including Bloom & Wild, Swyft and many other household names, whilst delivering SEO growth.
Creative & Technical Fusion
We combine data‑led ideation and rigorous SEO practices to drive both coverage and organic ROI.
Always‑On Approach
Our ongoing outreach ensures consistent momentum- no more one‑off campaigns.
Transparent, Impactful Reporting
We go beyond link counts, showing how our campaigns influence rankings, traffic, and conversions.
Additional Services
Digital PR & SEO Sync
We amplify your link‑building efforts by aligning Digital PR with on‑site SEO improvements.
Brand PR Support
Enhance coverage by integrating brand reputation and storytelling into PR campaigns.
Journalist CRM & Alerts
We track media interest and story trends so you can react quickly to press opportunities.
Content Collaboration
We partner with your in‑house team to co‑create assets that match your brand and hit link goals.
Latest Awards & Recognition
We are an award-winning agency. Here’s a small selection of the awards we have won for our remarkable work.
Our Work in Action
Ready to Grow Organically?
Get in touch to explore a Digital PR partnership with our award winning team.
