IndustryFashion
LinkedIn
111 backlinks between Nov 23’ - Nov 24’
82% of backlinks pointed to target PLP/PDPs
413% of the annual KPI achieved
Working with Diamond’s Factory
Diamonds Factory is a luxury jewellery company that specialises in diamond wedding and engagement rings among others. They partnered with us seeking a comprehensive content and digital PR campaign that positioned the brand as an expert across the UK and IE markets. We delivered an integrated campaign to effectively leverage all audience opportunities.
The Challenge
Although Diamonds factory is a known brand, it was not as well known in the IE market.
With that in mind, our aim was to build the brand as a credible retailer, source and brand in a relatively small market.
Our Strategy
Kicking off the campaign, we conducted an opportunity analysis to establish the areas with the most potential for organic growth and ROI.
Our top 2 areas to focus on included:
- Engagement
- Diamonds
With a focus of building links on new domains and hitting wider niches, our strategy focused on:
- Building up the brand across UK & IE markets using content that would appeal to a wider audience
- Positioning the brand as industry experts by providing unique insights and perspectives
Once we had built Diamond Factory’s media presence, we adopted a more targeted approach to focus solely on the IE market.
We did this by:
- Creating content that was specific to the IE market to target relevant lifestyle and regional publications
- Using a range of content types to hit all target audiences, these included, data campaigns, UGC and trend-led reactives
The Results
- 111 backlinks achieved between Nov ’23 - Nov ‘24
- 82% of backlinks pointed to target PLP/PDPs
- 413% of the annual KPI achieved
- 49% increase in referring domains
- 139% increase in organic traffic to key category page
- 560% increase in referring domains to key category page.
- 49% increase in referring domains from NOV 23 - NOV 24
- 20% increase in visibility over the past year
- 40% increase in referring domains to the target category (Engagement rings)
- 139% increase in organic traffic to target category page (Engagement rings)
- 560% increase in referring domains to target category (Diamond rings)
Results
Working alongside the Diamond’s Factory team, we achieved the following results:
- 111 backlinks between Nov 23’ - Nov 24’
- 82% of backlinks pointed to target PLP/PDPs
- 413% of the annual KPI
- 49% increase in referring domains
- 139% rise in organic traffic to key category page
- 560% growth in referring domains to key category page
- 49% increase in referring domains between Nov 23’ - Nov 24’
- 20% increase in visibility over the past year
- 40% rise in referring domains to the target category (engagement rings)
- 139% growth in organic traffic to target category page (engagement rings)
- 560% increase in referring domains to target category (diamond rings)
See More of Our Work in Action
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