Product Discovery
How eCommerce Brands Earn Visibility and Recommendations in The Age of AI
Product discovery is the process by which platforms determine which products and brands to surface when a customer is actively seeking an answer. We help eCommerce brands influence that decision.
We’ve combined our proprietary Relevancy Engine with advanced onsite architecture to create the first Product Discovery system built specifically for the AI era. We don’t just optimise for search; we engineer the trust and clarity required to make your products the primary recommendation across Google and LLMs.
The Problem
Discovery No Longer Works The Way It Used To
For years, discovery meant ranking pages, driving traffic, scaling content, and measuring site-level authority. That model is breaking down.
Search engines and AI systems don’t surface “the best websites”. They surface specific products from brands they trust. As AI Overviews, LLM answers, and recommendation-driven journeys grow, discovery becomes:
- More selective
- More contextual
- More concentrated
If your brand isn’t trusted for this product, in this category, you’re invisible at the moment that matters.
The Shift eCommerce Leaders are Facing
Discovery is moving from:
Pages → products
Lists → recommendations
Volume → trust
Customers don’t want ten options. Platforms don’t show ten options. They show one or two.
The question is no longer: “How visible is our site?”
It’s: “Are we the brand that platforms choose to recommend?”
Why Traditional SEO and PR Fall Short
SEO and PR are usually run in silos.
SEO focuses on
Technical hygiene
Content
Rankings
PR focuses on
Coverage
Reach
Awareness
Both create activity. Neither, on their own, reliably answer the discovery question. What platforms actually evaluate is relevancy:
- Do they understand what you sell?
- Do they trust you for this category?
- Do third-party signals reinforce that trust consistently?
This is where most eCommerce strategies quietly lose ground.
Our Solution
Product Discovery, Powered by the Relevancy Engine
We help brands earn product discovery by building the signals platforms use to decide who gets surfaced and recommended. Under the hood, this is powered by The Relevancy Engine, our proprietary system for aligning SEO, PR, and authority into a single discovery framework.
1. Contextual Authority
We build category-specific, product-relevant third-party signals that teach platforms what your brand is trusted for.
2. Product-Level Relevance
We focus authority where discovery actually happens:
- Category pages
- Product detail pages
- High-intent contexts
This isn’t about chasing keywords.
It’s about making products eligible to be chosen.
3. Evidence, Not Activity
We use our Relevancy Scorecard to show:
- Where authority is consolidating around your products
- How well your brand maps to category intent
- Where competitors are out-positioning you
Not outputs. Evidence.
Why This Matters Now
AI isn’t killing traffic. It’s changing what discovery looks like. Fewer results. Higher trust thresholds. Clearer winners. The brands that win invest early in:
- Product-level authority
- Consistent third-party validation
- Clear category ownership
Product discovery becomes a leadership problem, not a channel tactic.
How Brands Work With Us
We don’t sell this as a tool, a trial, or a bolt-on service. The entry point is a Relevancy Gap Analysis. We assess:
How your products are positioned in modern discovery systems
Where competitors are winning trust
What needs to change to earn category-level discovery
From there, we build an integrated strategy across SEO, PR, and brand authority designed around outcomes, not activity.
Relevancy Gap Analysis
Are your products being overlooked at the moment discovery happens? Our analysis shows where discovery is being won or lost and what it will take to close the gap.