Our relevancy tool offers a straightforward method to quantify the relevance of your coverage at scale. It eliminates the need for manual, subjective assessments, helping you take a data-driven approach to coverage analysis.
Take a simple data-led approach to your coverage.
Evaluate multiple data points across any topic and industry at scale.
Correlate relevancy to growth over time OR assess relevance at a page level to gain quantifiable value for broad publications across any industry.
Benchmark the relevancy of your coverage vs competitors (coming soon)
Use the relevancy tool to quickly assess your coverage's relevancy score in under 30 seconds. Scores are provided out of 100 and can be used to correlate against performance or as an overall KPI to improve relevancy of brand coverage.
This approach enables us to estimate how Google and users might assess the relevancy of coverage to our clients' brand. We selected multiple data sources, including organic keyword metrics and the HTML structure of various aspects of the linked site.
We generated bespoke algorithms that formed the foundation of the relevancy tool. This approach allowed us to tailor the analysis to our requirements rather than selecting an off-the-shelf solution.
A simple binary classification of backlinks as either relevant or not was insufficient. The relevancy of brand coverage exists on a spectrum—from completely irrelevant to highly relevant at the domain or category level. This insight led us to develop a quantitative scoring model that accurately reflects this relevance range.
Instead of keeping this metric for internal use or as a standalone one-off audit, we decided to open the tool up to the broader industry. This platform enables users to assess the relevance of their backlinks and use the data to inform their future strategies. We aimed to design a tool accessible to users of all technical skill levels, whether they are part of an in-house team or an agency managing multiple clients.
Tim Spears
CEO, Tech.Two
Tim Spears
CEO, Tech.Two
Tim Spears
CEO, Tech.Two
We were using the same tool for over a year internally before opening it up to the wider market.
