Easily Measure the Relevancy of Your Brand Coverage
Our Relevancy Tool offers a straightforward method to quantify the relevance of your coverage at scale, helping you take a data-driven approach to coverage analysis.
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Relevancy Tool & Competitor Review
The Relevancy Tool is like no existing defining tool in the industry, offering a unique approach to evaluating coverage value.
Relevancy Tool | Existing Tools | |
|---|---|---|
Mark coverage as relevant or irrelevant | ✓ | ✓ |
Gain a numerical value for relevancy | ✓ | x |
Consistent reporting | ✓ | x |
Fast score production | ✓ | x |
Pay as you grow | ✓ | x |
Work on multiple brands at once | ✓ | x |
Why The Relevancy Tool
Our Relevancy Tool is designed to improve the measurement of PR coverage and backlinks, providing you with a quantifiable relevancy score you can benchmark against your overall brand awareness and SEO performance.
Make data-led decisions.
Take a simple data-led approach to your digital PR and brand coverage.
More efficient reporting.
Easily evaluate multiple data points across any topic and industry at scale.
Remove guesswork.
Correlate relevancy to growth over time or assess relevance at page level.
Benchmark to competitors.
Benchmark the relevancy of your coverage vs. competitors (coming soon!)
Instant Link Relevancy Scoring - What You’ll Get
Use the relevancy tool to quickly assess your coverage's relevancy score in under 30-seconds. Scores are provided out of 100 and can be used to correlate against performance or as an overall KPI to improve relevancy of brand coverage.
How It Works
Integration of Multiple Data Points
This approach enables us to estimate how Google and users might assess the relevancy of coverage to our clients' brand. We selected multiple data sources, including organic keyword metrics and the HTML structure of various aspects of the linked site.
AI & Machine Learning
We generated bespoke algorithms that formed the foundation of the Relevancy Tool. This approach allowed us to tailor the analysis to our requirements rather than selecting an off-the-shelf solution like many of those readily available to use online.
Quantitative Modeling
A simple binary classification of backlinks as either relevant or not was insufficient. The relevancy of brand coverage exists on a spectrum—from completely irrelevant to highly relevant at the domain or category level.
Easy-To-Use Platform
Instead of keeping this metric for internal use or as a standalone one-off audit, we decided to open the tool up to the broader industry. This platform enables users to assess the relevance of their backlinks and use the data to inform their future strategies.
Agency & In-House Pricing - Pay As You Grow
We offer transparent pricing options for agency and in-house teams, tailored to meet your needs whether you’re using the Relevancy Tool on your own or as part of a team. Looking for custom pricing for your business? Get in touch to discuss more about your requirements.
Starter
Starting at£15.00 / month
Ideal for individuals or small businesses starting with brand monitoring and relevancy analysis.
What's included
- Includes monitoring for 1 brand
- Includes 35 Publication URL analyses per month (additional links at £0.50 each)
- Additional Source URL: £2.50 per URL
Pro
Starting at£35.00 / month
Ideal for growing businesses managing multiple brands.
What's included
- Support for 5 brands (add extra brands at £5/month each)
- Includes 125 Publication URL analyses per month (additional links at £0.40 each)
- Additional Source URL: £2 per URL
Agency
Starting at£75.00 / month
A comprehensive solution for agencies or large organisations managing multiple brands.
What's included
- Support for 10 brands (add extra brands at £2.50/month each)
- Includes 300 Publication URL analyses per month (additional links at £0.30 each)
- Additional Source URL: £1.50 per URL
Real Insights from Real Marketers
“Overall, I love the idea and I think it's definitely something that is needed in the industry.”
Naomi Francis-Parker
SEO Manager, Charlotte Tilbury
“The tool is great for giving a snapshot of whether your coverage is relevant and I've enjoyed using it .”
Danielle Jones
Marketing & Delivery Manager, Leasing Options
Frequently Asked Questions
Ready to get started? Check out our frequently asked questions below and join us in a new era of PR relevancy!
What is the Relevancy Tool and how does it work?
What features are included in the tool?
Is there a pricing plan for beginners?
I have a broad site, selling multiple types of products. How can we use it?
Is the tool easy to use?
How do I get started with the Relevancy Tool?
Will the tool automatically source links?
Get In Touch