Increasing Beavertown’s Revenue by 35%

Partnering with Beavertown

Beavertown knew their Neck Oil range of beers was growing well across UK pubs and bars. However, they wanted to generate organic growth across B2C as well as using their growing online platform to get themselves into even more establishments, which is where our eCommerce SEO expertise came in.

The Challenge

To do this, we required an in-depth understanding of the demand for D2C beer across organic, what niches we wanted Beavertown to dominate for, and how we were going to approach that with a brand that is very cautious about their TOV.

With that in mind, we identified 2 key areas to generate growth:

1. Improve the overall technical structure of the site
2. Deliver a content strategy that targets the correct terms and end users to establish the brand as an expert in their space

Our Strategy

We sought to improve Beavertown’s store with ‘quick wins’ we knew would have an immediate impact due to the improvement it made to the overall structure and layout of their store. This included:

• Optimising the homepage content to target terms such as Craft Beer/IPA/lager and adding FAQs on the page to further establish as an expert, while targeting the relevant keywords
• Optimising category and product pages
• Implementing apps and ways of managing imagery to reduce file size and improve site speed
• Internal linking across blogs e.g. linking to gifts page in a blog that talks about beer gifting
• Implementing a search functionality to the mega navigation
• Creating multiple blogs including a IPA vs Pale ale blog, which we rank 1st for and have recorded over 7K clicks for since
• Working closely with their paid agency to ensure they don’t actively bid on terms we’re organically ranking well for
• Supporting on two Shopify theme upgrades with partner agencies, helping to maintain rankings & improve site speed

Results

Our integrated campaign enabled Antler to hit the ground running and experience some early wins including:

• 72% increase in organic sessions
• 35% rise in organic revenue
• 44% boost in non-branded keywords in positions 1-3