Antler

The Challenge

• Prioritising SEO within the development list 
• Nuanced Shopify issue of www. being removed on the site 
• Positioning Antler within the right demographic in Google
• Continued growth post migration to Shopify

Our Strategy

• Liaised with their in-house PR team on content production and what pages to link to from their press-releases.
• We went after 0 search volume keywords that we knew could drive traffic (and did)
• Matching intent correctly for airline specific collections.
• Conducted an internal search audit using Klevu to dictate a new menu structure and identify content gaps. 
• Reviewed the current internal linking techniques and provided a new, more effective internal linking strategy. 
• Provided data and customer lead targeting recommendations.
• Reviewed the technical setup of the site and provided a list of recommendations, prioritised via the ICE metric. 
• Cannibalisation checks for suitcase vs luggage terms.

The Results

• A  248.91% increase in organic revenue YoY from April 2022 to November 2022 compared to the same dates in 2021.

• A 143.68 % increase in organic sessions to the site during this period too.
• November organic revenue 152.51%  YoY, with a very successful Black Friday (115.28% up YoY). With this data set we compared  the 25th Nov 2022 (this years black Friday) to 26 Nov 2021.