Bloom & Wild
How we secured 20+ UK links for Bloom & Wild
IndustryLifestyle
The Challenge
Throughout 2020, the key marketing communication for Bloom & Wild was the focus on “thoughtfulness”, and how during a dark time of the pandemic, the focus had to be on thinking about others, caring for others & being there, from afar.
Our Strategy
- Ideate a campaign that could show the most thoughtful areas
- Focus on acquiring data to aid in regional angles
- Dividing the amount of opportunities to give back in the local area by the population size + normalising the score, we got our hook
- Analyse the number of registered charities + volunteering opportunities in the area
- Approach the press with a competitive angle “these places are most thoughtful”
- Analyse the number of community gardening schemes, recycling rate + electric car ownership
The Results
- 20+ UK links + more general coverage
- 10+ international links & more general coverage
- Still acquiring coverage today, nearly a year on!
Top Coverage from
"NOVOS aligned with our marketing communications perfectly for this campaign, & we’re really happy with how easy they were to work with & the results achieved!"
Daisy Hunt, SEO Manager at Bloom & Wild