Securing 20+ UK Digital PR Links for Bloom & Wild

Working with Bloom & Wild

Bloom & Wild are a letterbox flower delivery company and leading online florist, delivering a wide range of flowers by post 365 days a year. They approached us seeking an agency to maximise the visibility of their “thoughtfulness” campaign, which focused on looking out for others during Covid-19. We got to work, curating carefully curated regional digital PR campaigns that honed in on the key message.

The Challenge

Throughout 2020, the key marketing communication for Bloom & Wild was the focus on “thoughtfulness”, and how during a dark time of the pandemic, the focus had to be on thinking about others, caring for others and being there, from afar. 

With that in mind, we set out to deliver a strategy that:

• Highlighted the most thoughtful areas of the campaign
• Focused on acquiring regional data to increase relevance and sentiment

Our Strategy

As part of the campaign, we divided the number of opportunities to give back in the local area by population size and normalised the score to provide a hook. We then analysed the number of registered charities and volunteering opportunities per area and the number of community gardening schemes, recycling rate and electric cars to fulfil our datasets. With this information, we were able to approach the press with a competitive angle: “these places are most thoughtful”.