AuthorHolly Mason
LinkedIn
Are you in need of an awareness day calendar to help plan your marketing roadmap? Look no further. Our Digital PR and CRM team have joined forces to create the ultimate 2025 awareness days calendar you can save directly to your desktop.
Why Awareness Days Are a Key Part of Marketing
Creating a reactive-led strategy is a key element of our Digital PR, CRM and even SEO campaigns. Using awareness days as a hook is a great tactic to produce timely and relevant content that resonates with journalists, their readers and your target audience, which we meticulously plan throughout the year to take advantage of to get the most out of them.
Whether it’s National Gardening Week or World Chocolate Day, awareness days provide opportunities to create campaigns tailored to any client’s industry. But it’s not just about jumping on these key dates, it’s important to add value and insight to maximise their value.
Top tip: Ensure your content provides a unique angle, data stats or expert commentary to stand out!
How We Utilise Awareness Days
Here are some examples of how our Digital PR team leverages awareness days throughout the year:
World Cocktail Day 🍸
For our alcoholic drinks client, we tapped into this day by revealing search data on the most popular cocktails with expert-led commentary from an in-house mixologist. The result? A highly relevant, data-driven piece that appealed to both journalists.
Thanksgiving 🍂
For our US interior client, we created an expert-led tips piece on how to create the perfect Thanksgiving tablescape, which was both relevant to the client key theme and to the awareness day.
National Fish & Chips Day 🍟
Our plant-based subscription box client utilised this awareness day by sharing an exclusive recipe that allows everyone to indulge in this classic dish featuring banana blossom as the "fish" substitute, coated in a crispy beer batter and served alongside chips and mushy peas.
World Book Day 📚
To celebrate World Book Day our interiors client revealed the most popular children’s bedtime stories that should be on your nursery bookshelf by analysing average monthly online search volume, the data has ranked the top 10 children’s books that gain the most searches each month in the UK.
Bonfire Night 🎆
For our veterinary client, we used their expert knowledge to share how white noise can help calm your dog during Bonfire night and how to create a calming environment to reduce further anxieties for our furry friends.
Are you looking for a leading eCommerce agency to manage your Digital PR or CRM from start to finish? Get in touch to learn more and download your free awareness day calendar, below!