How to edit SEO title tags on BigCommerce

Why would you edit your title tags on BigCommerce?

Title tags are not directly a ranking factor anymore in 2020 according to Google, however, they can impact click-through rate (CTR), which inevitably impacts your organic rankings.

As a result, improving keyword targeting within your title tags, and making them more enticing to click on, means you’ll need to know how to edit your title tags.

On BigCommerce, you can edit your stores’ title tags on content (web pages), category, product and blog pages.

How to write a title tag

Every page should have a unique title tag, and ideally, be as descriptive & “clickable” as possible. A template we typically recommend includes:

[Name of page] | [Secondary meaning if room] | [Brand name]

For example, for Nike, a title tag might be:

Men’s Nike Sneakers | Running Shoes | Nike

There isn’t particularly a word limit, nor as commonly referred to, a “character limit”. There is, however, a pixel width limit, which is typically between 500 and 600 pixels. This, therefore, equates to approximately the 60 characters you’ll quite often hear, which should be the limit for all title tags.

How to edit Product page title tags on BigCommerce

To edit your product page title tags go to:

Edit Any Product Or Add A Product > Other Details > Search Engine Optimization 

Here, you can then amend the title tag in the corresponding field, and make sure to click save afterwards!

How to edit Category page title tags on BigCommerce

To edit your category page title tags go to:

Products > Product Categories > Edit > Search Engine Optimization

How to edit Blog post title tags on Bigcommerce

To edit your blog post title tags go to:

Storefront > Blog > Edit > SEO