Essentially, journalism and digital PR both revolve around communicating information with the public. The core difference between the two industries is that journalism (in theory) is objective; meanwhile, working in PR requires you to adopt a more subjective approach to your communication. As a Digital PR, when you create content, you do so intending to provide your client with coverage and, most importantly, backlinks. As a Journalist, your primary consideration when publishing a story will be whether or not your audience wants (or needs) to see it and whether that story fits in with your publication.
The 2019 CIPR State of Profession Study cited the top three skills common to both journalists and public relations practitioners were Copywriting and editing (57%), Media relations (50%), and PR programmes/campaigns (47%).
As a former Broadcast Journalism graduate, I have summarised some of the key skills I feel that I was able to transfer over from my degree and previous work experience, hopefully to the benefit of any other graduates wanting to make the leap between industries (in either direction)!