AuthorLewis Belford
LinkedIn
Having creative data from reliable sources gives your digital pr campaigns an extra edge when pitching to journalists. In today's market, journalists are flooded with pitches making it increasingly difficult for your campaign to stand out. A campaign backed by data provides a strong foundation for story telling, offering the reader unique insights or unexpected statistics which makes your campaign more compelling. Not only does data make the campaign more interesting, it also increases the piece's credibility, showing that your campaign is rooted in facts rather than opinion or speculation.
Numbeo
Numbeo is a crowd-sourced database that provides insights into cities and countries worldwide. It offers data on cost of living, quality of life, crime rates, and other metrics related to the overall satisfaction of residents in a city. Numbeo is fueled by user contributions and is updated regularly.
For digital PR, Numbeo can provide countless story ideas with data-backed content. For example, it can be used to highlight the most affordable cities or cities where residents do the most walking. By leveraging the data Numbeo provides, your digital PR campaigns will become much more appealing to journalists and help increase your geographical coverage. Numbeo offers insights that can be applied across various sectors, including travel, lifestyle, and finance.
Rapid API
Rapid API is a comprehensive marketplace that connects users with thousands of different APIs across various sectors.
APIs include:
- Movie Database
- Real Time Amazon Data
- Booking.com
- Tripadvisor
- Netflix
With some programming knowledge, you can collect vast amounts of data from many different sources to fuel a range of digital PR campaigns.
LetterBoxd
Letterboxd is a social networking site for film lovers, allowing them to review, rate and discuss movies. For digital PR, Letterboxd can be seen as a treasure trove of campaign ideas fueled by user reviews. It can be used to identify the most talked about films of the year or analyse audience preferences in a specific genre. By using Letterboxd user generated data, your digital PR campaigns can entice journalists and their audience that are passionate about cinema while keeping up with trending topics in the entertainment industry.
TikTok Creative Center & Glimpse
Trends can be crucial to the success of digital PR campaigns as they ensure the content resonates with the audience. Staying on top of trends allows you to create relevant campaigns that not only align with current cultural conversations but also attract journalists with a fresh angle.
The TikTok Creative Center gives users access to what is currently trending on TikTok, whether that be songs, hashtags or users. This information can be filtered by geographical location and timeframe. It also provides the data to back up these trends, showing the increase in views and hashtag usage. This is a great tool for ensuring your digital PR campaigns are linked to the latest social trends, supported by concrete data.
Glimpse is an add-on to Google Trends, allowing users to track which keywords or topics are currently trending on Google. Using this information, digital PR campaigns can be shaped to match what people are searching for at that moment, increasing interest from journalists and making your data stand out. Glimpse provides search volume data for all these trending topics, helping you reinforce your claims with solid evidence.
Spotify API (Song Features)
The Spotify API can be a powerful tool for accessing information about music. One of the main promising features is the ability to analyse different attributes of songs including the tempo, energy and danceability. These metrics could fuel highly creative and data driven campaigns.
For digital PR, the Spotify API can be used as a data source to create numerous unique angles. For example, you could create an index ranking for the happiest sounds of this year or most danceable country songs. This will allow you to link the data to the current trends and seasonal themes to ensure they are engaging and relevant.
Wrap Up
Having unique and creative data can level up a campaign and increase the chances of interest from journalists.
If you’re interested in creative and unique ways to increase your backlink profile, take a closer look at our digital PR service.
