We’re the first organic growth agency for eCommerce brands.

We build healthier, long-term brands by reducing your reliance on paid media.

Brands We’ve Helped

Osprey
Adidas SEO eCommerce
Beavertown
Bloom & Wild
Lush
Stüssy
tala logo
Lick
VIEVE Ecommerce SEO
Vitabiotics
Finisterre eCommerce SEO
healsecommerceseo
THEBODYSHOP ecommerce seo
Notonthehighstreet eCommerce SEO
ruggable logo

Our Services

Your brand deserves better than old-school SEO tactics. We were founded to fix what’s broken in this industry: slow delivery, shallow thinking, and SEO that forgets about your brand. At NOVOS, we combine award-winning strategy and execution to become an extension of your team, which delivers organic growth that compounds.

eCommerce Strategy

We’ve supported well over 250 eCommerce brands to scale their SEO growth over the years. Our proven performance-led approach will help reduce your reliance on paid media, focusing on key aspects of your website such as technical, content marketing, digital PR and brand PR activities. Whether it’s improving overall site architecture, a navigation overhaul or something else, we’ve done and seen it all.

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Technical SEO

We understand the technical benefits and limitations across all CMS platforms given our experience with over 200 eCommerce brands. Using our award-winning knowledge of JavaScript frameworks, Core Web Vitals, Indexability, Crawlability & more, we can help ensure your eCommerce store can be crawled and understood by search engines.

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PR

Organic growth has to start with your brand at the centre of every strategy. Across Brand PR and Digital PR, supported by our proprietary AI Relevancy metric, we know how to evaluate your brand presence. Over the years, we’ve successfully scaled over 200 eCommerce businesses’ organic revenues to reduce their reliance on paid media. Now, we want to do the same for you.

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CRM

Our CRM offering includes one-off customer behaviour and automated email and SMS analysis, custom insights and recommendations with the option of ongoing support. Utilising a combination of SEO and CRM learnings gives NOVOS a unique perspective on customer behaviour, from search to purchase. This means we are able to make recommendations to improve performance at all stages of the conversion funnel.

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Case Studies

We don’t just claim to grow your organic revenue, we prove it. Our case studies show how we’ve helped ecommerce brands increase organic revenue, rank across branded and non-branded terms, recover from penalties, replatforms & Google updates, and adapt for AI-driven discovery (LLMs + SERP evolution).

What Our Clients Say

"Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results.."

Dilan Arican, SEO Manager at Vitabiotics

"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern, Associate Director eCommerce EMEA at Helen of Troy Ltd (Osprey)

"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resources and capabilities, which was pivotal in achieving our strong Organic Revenue growth.”

Jack Hayes, Biddable Manager at Pooch & Mutt

"NOVOS aligned with our marketing communications perfectly for this campaign, and we’re really happy with how easy they were to work with and the results achieved!"

Daisy Hunt, SEO Manager at Bloom & Wild

“The team at NOVOS has helped us completely transform our blog and educational content hub traffic since we began working together. They’ve immersed themselves in understanding our business and with that came back extensively researched content strategies and blog article recommendations that not only helped consumers but enhanced conversion opportunities.”

Ben Stinson, Head of eCommerce at Purely Diamonds

Latest Insights

If you're looking to deliver actual growth with an organic strategy led by award-winning experts, get in touch below!