Overview
Our Link Relevancy Score is calculated by our bespoke Link Relevancy Tool, as the tool assesses the HTML of the linking page and the linked domain to determine the topical relevance of the backlink to our client and their industry. By leveraging multiple AI and machine learning techniques, it generates an automated quantitative score which represents topical relevancy.
What we’re solving
Site Authority is just one of the factors assessed by Google when looking at the quality of a backlink. Despite Google also referencing relevancy as a key metric when assessing the overall value of backlinks there isn’t a quantifiable metric available to the SEO industry. We’ve worked hard over the last year to build this score to be able to numerically assess relevance, removing subjectivity from discussions and creating a benchmark you can report on.
How to register your interest ahead of launch
We are excited to announce that we will be seeking beta testers for our link relevancy tool in a few weeks. This is a fantastic opportunity for internal PRs, PR freelancers and agencies to be among the first to experience and influence our innovation. If you are interested in participating, please send an email to mark.mcmeekin@thisisnovos.com with the subject line “Relevancy”.
Register your interest
Reach out to us to find out more and discover how we can elevate your brand to the next level.