CRM is not just about using marketing channels. It's about understanding your customers' behaviour at all stages of their journey, from their first search to their latest purchase and beyond. CRM gives you the insights you need to improve their experience at every stage.
Our expertise in CRM helps you transform customer insights into actionable strategies that fuel acquisition, retention and long term loyalty.
Not every business has in house CRM expertise. We help you maximise customer data through smarter segmentation, highly targeted flows that reduce reliance on generic broadcast messages and integrated strategies combining search behaviour with customer insights.
By grouping customers based on their behaviours, engagement level, interests and value to your business, segmentation ensures every message feels relevant. This targeted approach improves engagement, boosts conversion rates and helps you identify your most profitable audiences.
Automated workflows nurture customers throughout their lifecycle. Whether it’s welcoming new subscribers, recovering abandoned baskets or rewarding loyalty. Done right, automation reduces manual workload, increases efficiency and ensures your brand communicates consistently at scale.
A strong CRM strategy connects data, technology and customer experience. We work with you to build long term plans that prioritise retention, balance brand and commercial messaging and align with your wider business objectives, driving both sustainable growth and customer loyalty.
Many businesses approach CRM reactively, addressing short term problems without a scalable retention plan. Whether due to lack of expertise or resources, this leaves gaps. NOVOS bridges those gaps with specialist knowledge and proven frameworks for growth.
We move beyond assumptions and historic performance. By testing, analysing and optimising, we provide objective, data driven insights to balance brand storytelling with commercial results, ensuring consistent customer engagement.
Unlike other agencies, we combine deep search expertise with customer behaviour insights. This dual perspective ensures your CRM, email and SMS strategies are fully aligned with the customer journey.
By blending industry search trends with your unique customer data, we deliver clear, actionable recommendations, helping you enhance the customer experience at every touchpoint.
We are an award-winning agency. Here’s a small selection of the awards we have won for our remarkable work.
Ready to hit the ground running with your brand’s CRM? Take advantage of exclusive entry-level pricing and get in touch with our expert team, today!
