Beyond Retro

Beyond Retro – eCommerce SEO Case Study

IndustryFashion

The Challenge

Beyond Retro were seeing YoY decline for SEO due to a poor migration from Magento to Shopify. We were set the challenge of turning around performance for their number 1 marketing channel.

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Our Strategy

Our approach focused on onsite clean up, content marketing improvements and leveraging Beyond Retro’s brand popularity within their niche. Our projects focused on:

IA improvement by creating over 100 new categories that were lost as part of the migration
Niche optimisation towards vintage and retro
Buyer guide and brand page creation
Internal linking improvements
Stock management process for PDPs that were only in stock for a few weeks

NOVOS are easy to work with, handle all of our SEO concerns and we have complete faith in them. Within 3 months we saw a dramatic increase in our organic revenue.

Rhea Jeffery, Head of eCommerce

The Results

160% increase to SEO revenue
38% increase in MoM sessions
Domination for vintage terms
Since July 2018, non-brand SEO growth has averaged at 60-70% Year-On-Year.
And most importantly, direct ROI for Beyond Retro has been 416%

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Let’s get to work

We’d love to help you achieve the next phase of growth & not rely on paid media to get you there.