Introducing the Relevancy Tool by NOVOS

As an award-winning eCommerce SEO and Digital PR agency, we understand the challenges eCommerce businesses face to accurately measure the relevancy of your brand coverage, so we decided to take matters into our own hands. 

This week, we’re pleased to announce the launch of the Relevancy Tool - our brand-new tool designed to offer an easy way to quantify the relevance of your digital PR coverage.

What Are The Tool Benefits?

Not only does the tool eliminate the need for manual assessments, helping you take a data-driven approach to coverage analysis, but it also provides you with deeper insights to leverage the effectiveness of your digital PR campaigns by:

Supporting Businesses Make Data-Led Decisions

Link Relevancy provides a simple, data-led approach to your coverage, supporting you to understand the types of coverage and links relevant to you, while collating the information you need to make business decisions. 

Offering More Efficient Reporting

In addition to supporting data-led decisions, Link Relevancy offers more efficient reporting than any tool on the market, helping you easily evaluate multiple data points in a singular platform. 

Removing Guesswork

Using the Relevancy Tool, you can correlate relevancy to growth over time or assess relevance at page level to earn quantifiable value you can rely on to make informed decisions about your SEO and Digital PR strategy. 

Providing a Benchmark To Competitors

As part of the Relevancy Tool rollout, you’ll also soon also be able to benchmark the relevancy of your coverage vs. the competition for in-depth analysis and reporting, for an even easier way to measure, track and compare your goals. 

What is the Relevancy Tool?

Using the tool, you can assess your coverage’s relevancy score out of a total score of 100 in under 30-seconds, allowing you to easily correlate against performance or as an overall KPI to improve the relevancy of your brand coverage. To help you get the most from the tool, we’ve created a guide with advice and use cases from our team, including:

• An Introduction to Digital PR and the importance of link relevancy

• Who can benefit from the tool
• Why we created the Relevancy Tool
• Key tool features and how to use them
• Where we see it going

Sam Hurley, Co-Founder and Managing Director, said:

“We’ve developed our CRM service to offer a senior strategy that isn’t available in-house with the aim of identifying opportunities and resource support. Working alongside global retailers, our goal is to help them create and deliver multiple, targeted campaigns each week to drive new revenue growth and subscriptions. This aligns with the organic re-positioning of our offering which took place at the start of the year, providing the opportunity to expand our services whilst actively supporting our clients to reduce reliance on paid media.

With a cross-channel view and additional knowledge of what’s working for other retailers, we’re set to bridge the gap between brand and marketing teams to drive the results we’re known for.”

Step Into The World of Link Relevancy

To celebrate the launch of the Relevancy Tool, our Head of Digital PR, Mark, and Digital PR Manager, Ellie, are hosting our FIRST webinar on Thursday 23rd January 2025, focused on how to effectively navigate link relevancy. As part of it, you’ll get insight into how backlinks enhance SEO and PR efforts and why their relevancy is key, common challenges faced in today’s landscape, and why our tool is key to success in 2025. 

It’s free to sign up and, as a thank you, you’ll receive an exclusive discount code, so you can test it yourself before committing to one of our agency or in-house subscriptions. See you there!