4 Key Benefits to Using the Relevancy Tool in Digital PR Campaigns

There’s been a lot of interest in our Relevancy Tool, and it’s clear why—more and more people are recognising the need for a tool like this in our industry. While some of the points below may not come as a surprise, the benefits of this tool go beyond just reporting. It’s not only about measuring link quality, but also about ensuring the relevance of your backlinks to your brand. Below, you’ll find the key reasons why this tool is a must-have for any brand looking to improve its organic performance.

Improving Campaign Reporting

One of the most powerful uses of the tool is in reporting. Quantifying how relevant a link is at the end of a campaign completes the link-building puzzle. While you may already be measuring link quality through metrics like Domain Authority (DA) or Domain Rating (DR), relevance is often overlooked. Incorporating this data into your reports provides a more complete picture of your link-building efforts, allowing you to demonstrate not just the quality of the links, but their relevancy to your client's brand or website.

Optimising Your Link-Building Strategy

The Relevancy Tool isn't just useful for reporting results; it's also an excellent research tool to refine your link-building strategy. Instead of relying solely on the same publications from your media list, start your strategy by running the tool on domains where you've previously built links. This will help identify which links are most relevant, allowing you to prioritise these outlets and build stronger relationships. 

Additionally, you can use it to conduct digital PR analysis like link intersects/backlink gap analysis. This type of analysis helps identify domains where competitors have coverage, but you don’t yet. The tool would make it easier to determine which of these domains should be prioritised based on relevance. 

Building Relationships with Relevant Media Outlets

Once you've identified your priority domains based on relevancy, focus your efforts on building strong relationships with those journalists. By concentrating on media outlets that are both high-quality and highly relevant, you're not only saving time but also increasing the chances of securing links that will provide real value. 

These outlets are more likely to host an audience that's relevant to your brand, and by fostering ongoing relationships, you can secure repeat coverage over time. This approach ensures you're targeting the right publications from the outset, rather than discovering their relevance only after securing a link.

Using the Tool to Refine PR Pitches

After identifying your priority websites based on relevance, use these target publications to refine your PR pitches. Consider creating more personalised pitches that align closely with their content style and structure. Although most PR professionals use a core press release for broader outreach, tailoring your pitch to reflect the writing style and tone of these high-relevance outlets can increase the likelihood of success. When your pitch or press release feels like a natural fit for their website, journalists are more likely to cover your story, improving your chances of securing valuable and relevant coverage.

If you’re serious about getting the most out of your digital PR, the relevancy tool is a game changer. It helps you pinpoint the most relevant links before you even reach out, so you’re not wasting time or effort. This way, you can focus on building quality, relevant connections that actually move the needle.

Give it a try and see how it can level up your strategy, today!