Our Insights
“NOVOS worked closely with our in-house team to get the most out of our Angular site, aligning their strategy to our business goals. As a result of their strategy, we saw impressive non-brand SEO growth since we began working with them. ”
Daisy Hunt
Bloom & Wild
“As well as providing expert insights across technical SEO, NOVOS also adapted their strategy & subsequent workflows to fit in perfectly with our changing internal team resources and capabilities. This was pivotal in achieving our strong organic revenue growth.”
Jack Hayes
Pooch & Mutt
"Nothing was too much trouble for the NOVOS team, and they were able to work well with all levels of the organisation along with key external third parties. Their knowledge of the Shopify Plus platform and architecture was second to none and I wouldn’t hesitate to work with NOVOS again."
Michael O'Connor
Antler
Technical SEO for eCommerce brands is far more than just internal linking or site speed, and we've done it at the highest level
Our process to understand the initial scope of technical priorities is done as part of our initial Growth Plan and the technical review section covers areas such as:
- Understand the full URL set up by crawling the site & reviewing any indexation errors
- Review the Robots.txt file
- Review canonicals
- Review all metadata
- Conduct a full analysis on all internal links and the information architecture of the eCommerce store
- Review the hierarchy of URLs
- Do a full site speed & Core Web Vital audit dependent on CMS
- Review all schema tags
- Review accessibility
- Review security
Furthermore, we don't just focus on how Google will crawl the site.
We're CMS experts with years of experience across the most complex of CMS set ups
We won't provide you with a list of technical actions that you can't implement because your CMS doesn't allow it. We'll take time to understand your entire set up, limitations & internal team structures so we can then align on the technical SEO action plan.
“As well as providing expert insights across technical SEO, NOVOS also adapted their strategy & subsequent workflows to fit in perfectly with our changing internal team resources and capabilities. This was pivotal in achieving our strong organic revenue growth.”
Pooch & Mutt
Reach out to us to find out more and discover how we can elevate your brand to the next level.