SEO Growth Strategy

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Our Traditional & AI SEO Offering

Since day one of setting up NOVOS we have put Strategy at the core of what we do. Why?

If you are an eCommerce leader you need an SEO agency to act as your full SEO team which includes strategy as well as execution - you need us to tell you how you are going to win in a crowded, competitive market
We only work with eCommerce brands so we are able to offer truly bespoke strategies for you based on the the unique market position and resources you have available

Tech SEO

Migrations

Shopping Feeds

International SEO

Platform Nuances

Site Architecture

Digital PR

Campaigns

Reactive + Trends

Brand Building

Link Building

Citation Building

LLM Content

AI Content Framework

Situational Search

Experienced, Expert-Led

Enhanced PDPs

Distinct Brand Values

Strategy

Demand Capture

Growth Plan

Opportunity + ROI

New Markets

Social Search

Market Position

Reporting + Performance

Revenue & ROI

Keyword Growth

Monthly Outputs

Brand Discovery

LLM Brand Visibility

What This Looks Like

In Month 1, we deliver a Growth strategy which broadly covers the following deliverables. We then provide a detailed roadmap that clearly shows where your investment is going. Our clients typically share this roadmap along with our ROI forecast when presenting to their leadership. This provides peace of mind by answering crucial questions: what you're paying for, what you'll receive, what you'll achieve, and by when.

Month 1: Growth Strategy

Strategy

Plan

Opportunity & forecast

ICE metric prioritisation

Onsite & offsite AI content strategy

Technical & content audit

Market position & competitors

Link audit

Ongoing Work

SEO Strategy

Digital PR Deliverables

Technical audits & QA tests

Trend-jacking

AI & SEO content deliverables

Reactive

Consultancy & reporting

Micro campaigns

Ongoing

Ongoing deliverables typically include the following, but are adapted to your unique needs, resources and position in the market.

Tech SEO

NOVOS was born out of platform nuance from our in-house experience of working with Magento at MADE. As the team expanded, we gained valuable expertise across Shopify, Magento, Salesforce and a variety of advanced JavaScript headless setups.

Migrations
Shopping feeds
International SEO
Platform nuances
Site architecture

Content Marketing

When it comes to SEO content, an SEO can’t offer the industry nuance needed to cut through the requirements of EEAT. This decision was further vindicated with the rise of AI-created content. We focus on strategy and find you a content production solution that understands your market.

AI content framework (SEED)
Situational search adaptation for LLMs
Experience, expert-led content
Enhanced PDPs
Distinct brand values
On-page optimisations
Monthly Content briefs adapted to AI needs

Digital PR

Our in-house experience with SEO agencies revealed a flawed model: quarterly campaigns that created unnatural spikes in backlinks with no consideration for ROI, business needs, or broader strategy. That's why we prioritise consistent, niche-relevant coverage that benefits your brand & products.