SEO Growth Strategy

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Our Traditional & AI SEO Offering

Since day one of setting up NOVOS we have put Strategy at the core of what we do. Why?

  • If you are an eCommerce leader you need an SEO agency to act as your full SEO team which includes strategy as well as execution - you need us to tell you how you are going to win in a crowded, competitive market
  • We only work with eCommerce brands so we are able to offer truly bespoke strategies for you based on the the unique market position and resources you have available
Growth Strategy

Tech SEO

Migrations
Shopping Feeds
International SEO
Platform Nuances
Site Architecture

Digital PR

Campaigns
Reactive + Trends
Brand Building
Link Building
Citation Building

Content

AI Content Framework
Situational Search
Experienced, Expert-Led
Enhanced PDPs
Distinct Brand Values

Strategy

Demand Capture
Growth Plan
Opportunity + ROI
New Markets
Social Search
Market Position

Reporting + Performance

Revenue & ROI
Keyword Growth
Monthly Outputs
Brand Discovery
LLM Brand Visibility

What This Looks Like

In Month 1, we deliver a Growth strategy which broadly covers the following deliverables. We then provide a detailed roadmap that clearly shows where your investment is going. Our clients typically share this roadmap along with our ROI forecast when presenting to their leadership. This provides peace of mind by answering crucial questions: what you're paying for, what you'll receive, what you'll achieve, and by when.

Month 1: Growth Strategy
Strategy
Plan
Opportunity & forecast
ICE metric prioritisation
Onsite & offsite AI content strategy
Technical & content audit
Market position & competitors
Link audit
Ongoing Work
SEO Strategy
Digital PR Deliverables
Technical audits & QA tests
Trend-jacking
AI & SEO content deliverables
Reactive
Consultancy & reporting
Micro campaigns

Ongoing

Ongoing deliverables typically include the following, but are adapted to your unique needs, resources and position in the market.

Tech SEO


NOVOS was born out of platform nuance from our in-house experience of working with Magento at MADE. As the team expanded, we gained valuable expertise across Shopify, Magento, Salesforce and a variety of advanced JavaScript headless setups.

  • Migrations
  • Shopping feeds
  • International SEO
  • Platform nuances
  • Site architecture

Content Marketing


When it comes to SEO content, an SEO can’t offer the industry nuance needed to cut through the requirements of EEAT. This decision was further vindicated with the rise of AI-created content. We focus on strategy and find you a content production solution that understands your market.

  • AI content framework (SEED)
  • Situational search adaptation for LLMs
  • Experience, expert-led content
  • Enhanced PDPs
  • Distinct brand values
  • On-page optimisations
  • Monthly Content briefs adapted to AI needs

UK Search Awards logo
European Agency Awards logo
UK Agency Awards logo
Great Place to Work Certified
Global Search Awards logo
The Drum Awards logo
Global Agency Awards logo
European Search Awards logo
UK Search Awards logo
European Agency Awards logo
UK Agency Awards logo
Great Place to Work Certified
Global Search Awards logo
The Drum Awards logo
Global Agency Awards logo
European Search Awards logo
UK Search Awards logo
European Agency Awards logo
UK Agency Awards logo
Great Place to Work Certified
Global Search Awards logo
The Drum Awards logo
Global Agency Awards logo
European Search Awards logo

Let’s Turn Coverage Into Conversions

Book a discovery call with our team to explore how Digital PR can grow your brand.

NOVOS team