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“NOVOS have helped to transform our organic search traffic. They work as an extension to our internal team providing a perfect service on top of performance. The content they have supported us with creating aligns really well to our internal content priorities. I’d highly recommend NOVOS.”
Richard Sager
NIO Cocktails
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“We’re delighted with the work NOVOS have done for us, getting through a major site migration without a hitch followed by the content team doing fantastic work to improve our overall targeting.”
Geoff Bull
Swyft
“The performance speaks for itself, but we’ve never worked with a team that can explain SEO in such a clear way to seniors. The content they create, internationally, has been fantastic."
Farhan
made.com
We'll build an industry-leading content strategy to fuel your SEO growth
Our award-winning team will provide you with a clear and comprehensive content strategy centred around the keyword bucket opportunities we identify for you in the strategic analysis. This content plan aims to help you rank better for commercial and informational keywords and also opens up angles to leverage through offsite Digital PR activities.
We can then either create this for you with our content production team, or we support your team in creating the content to the highest standard with our detailed content briefing system.
Our Content Strategy process:
- Dig into the data & understand the full scope of the SEO opportunity for you alongside a competitor gap analysis
- Build out the core keyword buckets & groups we want to target as part of the opportunity
- Map out your existing content opportunity as well as new
- Map this out by page type to understand what areas to improve across PLPs, PDPs & the blog
- Pull together a full content plan for 6 months
- Assist with creation or the development of industry-leading content briefs
The goal for an SEO content strategy is to work in-line with a technical SEO strategy and a link-building strategy, all towards the same goal of improving overall growth to specific collection pages by improving the visibility of related keywords.
“NOVOS have helped to transform our organic search traffic. They work as an extension to our internal team providing a perfect service on top of performance. The content they have supported us with creating aligns really well to our internal content priorities. I’d highly recommend NOVOS.”
NIO Cocktails
We’d love to help you achieve the next phase of growth & not rely on paid media to get you there.