Our GEO Offering
AI search is changing how eCommerce brands are discovered. The principles that drive visibility, relevance, authority, and experience remain the same. We help eCommerce brands adapt their SEO strategies for the age of AI.
Monday it's called GEO, Tuesday it's Generative Experience Optimisation (GXO), Wednesday it's Answer Engine Optimisation (AEO). Call it what you want—we just say "AI Search." Yes, search is evolving, and new terms come with it. But the core of AI search is still SEO fundamentals. There's no need for new "GEO agencies."
SEO vs GEO
Here's a simplified overview of how we approach AI search for eCommerce and retail brands through our core services - accounting for what's commonly called "GEO."
Stage | Focus | Optimisation Examples | Analogy |
|---|---|---|---|
Search Engine (Retrieval) | SEO Crawl, index, rank | Internal links, meta tags, site speed, and architecture | "You're seen" |
Relevance Engine (Reranking) | GEO Match intent & context | Topic depth, persona fit, originality | "You're relevant" |
Answer Engine (Output) | DPR Authority & trust | Brand mentions, citations, external validation | "You're mentioned" |
For SEO professionals, this “GEO” stage is simply about adapting content to the new landscape - the same way it's always adapted to changes in search.
Everything You Need to Know About GEO
How does SEO work with GEO?
What is GEO?
Where does Digital PR fit into AI Search?
Do you need a GEO-only Agency?
A CMO’s Guide to GEO/AEO
Are you a CMO, or do you report to one? Are you unsure how to cut through the noise of what GEO/AEO is and how it differs from SEO?
In our latest guide, we explain how you should view GEO as an eCommerce leader and why it’s a small yet crucial part of ranking in GPT, Google AI, etc.
If you’re looking to gain a broader understanding of how LLMs retrieve information/content and give answers, this is for you.
Don’t miss out on a competitive advantage and getting your brand visible.
Our Work in Action
Let's Grow Together
We’d love to help you achieve organic growth for your eCommerce brand & reduce reliance on paid media.
