Driving Traffic and Revenue Across the UK and U.S. for Leading Repair Paint Brand, Chipex

Partnering with Chipex

Chipex is a global producer and online supplier of car touch up paint and repair kits for cosmetic damage on your car. There are also car care products available for purchase, including car shampoo, screenwash and more. 

The Challenge

Chipex had experienced severe declines in SEO across the UK and U.S. in Q1 of 2018. We were challenged with the task of regaining lost SEO traffic and revenue. 

Our Strategy

As part of the strategy, we combined a comprehensive technical and content growth plan and supported the following tasks:

• Onsite technical cleanup, including the inclusion of product page breadcrumbs
• Improvements to site architecture to ensure the most commercially-focused pages were linked to the most
• A unique outreach strategy for the U.S.
• CRO project
• Content creation
• Work across multiple markets and site implementing the optimisations and content translations