Upcoming Webinars
AI Visibility: How the PR Industry Needs to Evolve
Join us to learn how PR must evolve to influence both people and the algorithms they rely on in our next webinar. Sign up now!

Past Webinars
Will AEO change the way we search?
Join Sam and Tim Richardson, co-founder of Factory, as they discuss how AI will change the way we search including how AEO/GEO fit into the mix, how it differs from traditional search, why Google/OpenAI/Perplexity could soon become the latest gatekeepers of visibility and what brands can do now to prepare. Tune in!

The New Search Order: Off-Site Signals + On-Site Intelligence = Conversion
Join Sam Hurley and Axel Larsson (CCO of Depict), and a mystery brand guest as they dive into what happens when GEO signals and GPT discovery finally collide.

How To Adapt Your eCommerce Strategy for AI Search
“How do eCommerce brands future-proof their strategy for AI Search?” is a question we’re hearing more and more. As the new era of search expands, we’re debunking what you’ve read on LinkedIn to break down what actually matters.


From Rejection to Approval: Mark’s Journey to Unlocking a Bigger Digital Budget at Heals
Mark shares his multiple attempts to secure a 50% budget increase from the board, highlighting key lessons learned throughout the process

Diego: Stüssy, Jaded + Toteme
Marketing in the luxury fashion industry. How to approach probation period, international expansion, how to work with brand teams and much more.

The Nurturing Effect: How to Build a Loyal Customer Base
Are you leveraging your data to keep customers engaged and loyal So many brands are missing out on leveraging their data and those in the industry will be well aware that CRM encompasses much more than just ‘sending messages’. Join Amelia, CRM Manager at NOVOS, and Richard, Director of Engagement Marketing at Tide, as they discuss the growing importance of retention and how to overcome common challenges.
Relevancy Tool Best Practices: A Step-by-Step Guide
Following the launch of our Relevancy Tool last month, we've created step-by-step guide to help you make the most of its features and showcase the value of your coverage.

The Relevancy Score Explained: What You Need To Know
Join our Data Scientist, Lewis, as he explains what the Relevancy Score is and how to leverage it in your reporting to show greater value. Plus, how to use the Relevancy Tool to make data-led decisions and remove guesswork.

Navigating Link Relevancy: Solutions to Common Red Flags 🚩+ New Tool
Our Head of Digital PR, Mark, and Digital PR Manager, Ellie, explain the common link relevancy challenges and how to overcome them with our new Relevancy Tool designed to easily measure backlink relevance and set a benchmark for reporting.


Diego: Stüssy, Jaded + Toteme
Marketing in the luxury Diamond Industry with Ben Stinson: We cover Seasonality, Managing up to Founders vs. Directors, tracking showroom performance, and much more.










