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“As well as providing expert insights across technical SEO, content marketing & PR, NOVOS also adapted their strategy & subsequent workflows to fit in perfectly with our changing internal team resources and capabilities. This was pivotal in achieving our strong organic revenue growth.”
Jack Hayes
Pooch & Mutt
“NOVOS worked closely with our in-house team to get the most out of our Angular site, aligning their strategy to our business goals. As a result of their strategy, we saw impressive non-brand SEO growth since we began working with them. ”
Daisy Hunt
Bloom & Wild
“NOVOS have been fantastic to work with, they provided a clear strategic insight and have delivered on improving our organic performance based on their strategy.”
Michael O'Connor
Antler
What’s in our eCommerce Growth Strategy
Our award-winning strategic teams scrap the non-actionable, 40-page MS Word documents you’d expect from an SEO agency and replace them with an actionable, easy-to-digest strategic Growth Plan that we do in the first month, with a clear prioritisation of work.
How we put together our award-winning SEO growth strategies:
- Opportunity Size & Strategic Analysis: We identify the opportunities for growth by doing key competitor analysis, keyword research & a site audit to understand not only where you uniquely sit in the market, but the revenue value attributed to this potential SEO growth by combining the research with your existing AOV & CVR.
- Technical Analysis: We will audit your domain and outline a prioritised list of technical actions that can help to improve the crawlability of your site for all search engines. By applying our ICE methodology, we can act quickly on the highest priority tickets.
- Content Strategy: Our award-winning team will provide you with a clear and comprehensive content strategy that is centered around the keyword bucket opportunities we identify for you in the strategic analysis. This content plan aims to help you rank better for commercial and informational keywords, and also opens up angles to leverage through offsite Digital PR or Brand PR activities.
- Growth Projects: We combine our technical, content & Digital PR strategies into key growth projects to work on every quarter. We find this is easier to get signed off internally along with attributing revenue growth to each project.
- Digital PR: We will provide you with an eCommerce-tailored offsite SEO strategy using our SEA framework (Statement, Everyday, Always-on). Building links has become way more than mass link building — it’s about building stories that journalists love. We’ve had our clients featured on every possible major online publication you can think of, and we want you to join them.
- Reporting: As with all our services, we put a massive emphasis on ROI. We report monthly and quarterly on your performance and return on investment ranging from top-level business KPIs like traffic and revenue to secondary metrics like keyword growth and coverage.
We can put together an SEO strategy for all international markets, and the goal of the plan is to give you a 12-month visual plan of how much we can grow your revenue.
"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resource and capabilities, which was pivotal in achieving our strong Organic Revenue growth. I would highly recommend NOVOS for any business no matter which stage they are at currently with SEO"
Jack Hayes
Biddable manager, Pooch & Mutt