eCommerce SEO & Digital PR for Fashion Brands

We’ve worked with incredible brands across the fashion space to boost the performance of organic search through strategic SEO, technical changes, Digital PR and content strategy.

These include leaders in online fashion, such as Thread, TOTEME, T.M. Lewin, TALA, Pangaia, & MUJI, to name just a few. If you’re interested in your visibility in organic search, then get in touch with us today.

Whether you’re a luxury or premium fashion brand looking to reach a wider customer base without impacting your brand image, a sustainable fashion brand wanting to spread your message, a startup looking to gain market share, or an established fashion business looking to dominate the space, NOVOS can help drive revenue.

How we can help:

• Customer and search engine-friendly filtering for categories with multiple attributes.

• Brand placement & links from key fashion and lifestyle publications, as well high authority nationals at scale.

• Product and category naming conventions to promote brand USPs and align with how your customers are searching.

• How to manage seasonal inventory changes.

• Working with your brand teams and traditional PR agencies to achieve the perfect balance of brand voice with organic visibility increases.

• URL management for products with multiple attributes for optimal SEO benefit (colour, size, style, etc).

• Finding tech issues and opportunities on the sites, identifying the source and liaising with developers to get these fixed using our ICE prioritisation framework.

• Building topical expertise and reaching new customers through relevant and insightful content strategy.

• Competitor analysis and ongoing competitor tracking.

• Management of the Black Friday, Christmas and other big seasonal pages.

• Monthly reporting on eCommerce performance in line with business priorities.

Check out our blog on ‘How we can leverage TikTok data to boost our SEO campaigns’ to learn more about how Digital PR can benefit your fashion brand today.