Product Feed Management for Ads & AI Discovery

Your product feed is the infrastructure behind every discovery surface. We optimise and enrich your data to improve how platforms interpret, rank, and distribute your products across Google, Meta, TikTok, marketplaces, and AI-driven discovery platforms such as ChatGPT. By aligning feeds to queries, personas, and platform requirements, we increase visibility, improve efficiency, and ensure your catalogue performs consistently across both paid media and emerging AI environments.

What is Feed Management?

Feed management at NOVOS is a growth system, not a data clean-up task. Your product feed is the layer that connects paid media, SEO, marketplaces, and AI-driven discovery. We structure and enrich product data to control how platforms interpret your catalogue and decide which products to surface.

Our approach focuses on three core levers:

Visibility: expanding product coverage across shopping ads, organic listings, and AI-generated results
Efficiency: improving query matching through better attributes, titles, and taxonomy
Scalability: continuously testing feed variations to identify what drives incremental revenue

This turns your feed into an active optimisation layer that influences performance before bidding, targeting, or creative even come into play. It also ensures your product data is structured in a way that can be understood and surfaced within LLM-driven environments such as ChatGPT and AI-powered search.

Why Feed Quality Now Drives Performance

Feed quality has become one of the strongest determinants of performance as platforms shift toward automation and AI-driven delivery. Google, Meta, and TikTok increasingly rely on product data, not manual targeting, to decide which products appear, for which queries, and to which users.

At the same time, discovery is expanding beyond traditional search. LLMs such as ChatGPT and AI-powered search experiences are beginning to rely on structured product data to generate recommendations, comparisons, and shopping results. While these ecosystems are still evolving, feed quality already influences how products are interpreted and surfaced within these environments.

For ecommerce brands, this creates a structural constraint. Weak feeds reduce visibility, fragment performance, and cap scale. Strong feeds increase product coverage, improve matching accuracy, and unlock incremental demand across both paid and organic surfaces.

Feed management is no longer operational. It is a primary driver of how effectively your products are discovered, evaluated, and purchased across the entire digital ecosystem.

Our Paid Media Services

Paid Media NOVOS Creative Engine

Ready to move to an integrated ecommerce growth model?

If you are ready to move beyond siloed channels and adopt a true eCommerce growth system, let’s start the conversation. You can request an introductory call to learn more about our approach and how we align paid media and SEO. We also offer a complimentary audit of your ad accounts to assess opportunities and show where we can create value. Get in touch and let’s explore a future collaboration.