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AI search is changing how eCommerce brands are discovered. The principles that drive visibility; relevance, authority, and experience remain the same. We help eCommerce brands adapt their SEO strategies for the age of AI with GEO/AEO. 

• Technical SEO 
• Content adapted for AI 
• Citation and Link Building 
• Organic Feed Management 
• International SEO

Ensure your brand is visible across the major AI search platforms

Whether you call it SEO, GEO, AEO or AIO we simply refer to it as AI Search. Our approach incorporates everything an eCommerce brand needs to compete effectively in the AI Search landscape. 

• Dominate your niche 
• Persona-led content 
• ChatGPT, Perplexity + AI mode 
• Content alignment with PR 
• Drive brand discoverability

GEO/AEO

Scaling your SEO performance on a headless CMS setup

Headless CMS platforms have been growing in popularity, and headless has become one of our favourite eCommerce set-ups. The brands we’ve worked with on headless speak for themselves. A headless CMS set-up can remove most limitations from an SEO perspective (if done right!). However, it does bring additional challenges — we are here to take care of them.

Headless CMS SEO

From CMS migrations to domain moves, we’ve managed 100+ successful ecommerce transitions for some of the biggest D2C migrations in recent years. Our bulletproof SEO migration framework protects your traffic at every step.

Replatforming

Elevate your brand’s story where it matters

We don’t just land mentions, we grow your brand authority. Your Brand PR strategy is rooted in search data and crafted to win visibility across branded + non-branded terms.

Brand PR

Data‑driven digital PR for eCommerce brands

We focus on brand building, link building, and citation building. Our comprehensive PR approach drives awareness for your brand's products. Using our AI relevancy tool, we conduct data-driven prospecting that goes beyond simple authority metrics. 

• Brand PR 
• Digital PR 
• Link building 
• AI Citation building 
• Trends and reactive PR

Digital PR

Our Organic eCommerce Growth Strategies underpin the way we work together – we’re fed up with brands receiving generic audits that can’t be actioned from other agencies & aren't ROI-led. 

SEO Growth Strategy

Case Studies

NOVOS Completes Successful Site Migration in Collaboration with Osprey

Osprey 

How we made Ruggable the market leader in rugs

Leveraging SEO and Digital PR to rank #1 for Ruggable's core head term

Ruggable

Supplementing growth with 152%+visibility

Supplementing Vitabiotic’s Growth with 152% More Visibility

Vitabiotics

Join Our Exclusive AI Search Substack Community - It’s Free!

Relevancy Tool - Main

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Baby & Toddler

Pets

Automotive

Jewellery

Health

Home & Interior

Food & Beverage

Fashion

Marketplace

Ourselves

Lifestyle

Conservative

Moderate

Optimistic

Aggressive

SEO Investment Calculator

eCommerce Agency NOVOS Expands with New Paid Media Offering

NOVOS 2025 Wrapped

How to Optimise your search on channels other than Google

How to Prove the ROI of PR in 2025

This Is How You Need to Approach Reddit for AI Search in 2026

How situational, persona-driven content (GEO/AEO) becomes the instruction manual for Google’s AI-powered ads.

Want Better Ad performance next year? Start With Better SEO

From Awareness to Authority: How the traditional PR model is collapsing in the face of AI Search.

Why PR is Now the Key to Training ChatGPT on Your Brand

This is what CMOs need to know about GEO/AEO and its relationship with SEO.

A CMO’s Guide to GEO/AEO

What Google see's as the next era of search

Google Outlines the New Era of Search

This is what you need to know about AI content and it's impact on SE

Will AI Content Hurt Your eCommerce SEO?

Part 1 of our 4-part series explores Situational Search and what it means for future-proofing your content in the era of AI Search.

Situational Search: How To Get Your Brand Discovered in LLMs

Discover our new content framework designed to help eCommerce brands future-proof their content for AI Search. 

AI Search: Future Proofing Your Content

Getting off the AI hype, this is what you need to know about SEO if you work at an eCom brand.

SEO eCommerce Predictions for 2025

All eCommerce websites need to implement these 9 SEO fundamentals.

9 Must-Have SEO Checklist Items for Your eCommerce Site

Think like a marketer: Will users prefer to chat instead of search?

Chat vs Search

Insights into the kind of data that's already available from ChatGPT, Perplexity etc.

This is What LLM AI Reporting Looks Like

Quick steps to take to improve the attribution of organic via GA4.

Improve Your Organic Attribution

Should you dynamically generate content at scale? With the rise of AI, this question has become increasingly common in the eCommerce world, making SEOs nervous. Here's why.

Mass Content Creation - Don’t F*ck It Up

With the rise of LLMs in search, there's ongoing discussion about whether this will make traditional Google search obsolete and if "GEO" should be considered separate from SEO.

How Does The Rise of LLMs Impact How We Should Approach eCom SEO?

10 questions to understand an SEOs role during a migration

The Website Migration SEO Checklist: 10 Questions That Save Your Rankings

Summary of where we're at with the launch of AI search and the impact on eCommerce

AI Search is Here

Too many eCom brands treat retention as an acquisition channel. This is driven from a paid media short term mindset that runs through the culture of most marketing teams.

Introducing The Retention Loop

AI Search Is Transforming Your Customers' Buying Behaviour: This is What You Need to Know.


SEO - The New Brand Channel?

UPDATED: After discussions with other eCom leaders, here's what we want to clarify.

UPDATED: SEO the Brand Channel -Insights After Industry Feedback

Branded mentions have emerged as the strongest correlating factor with brand appearance in AI overviews. Here's what this means for eCommerce brands.

AI Search Is Changing Digital PR for eCommerce - Here’s How to Stay Ahead

In this new era of AI Search - where a potential customer can take a picture of their bookcase and ask "What should I read next?" - marketers must adapt their content strategies to thrive in this expanding search landscape. This post launches a mini-series focused on one critical question: "How do eCommerce brands future-proof their content for AI Search?"

AI Search: Future proofing your content

A mini-series focused on one critical question

Scenario	Traffic Uplift	CVR Change	New Sessions	New CVR	Incr. Annual Rev	Incr. Annual Profit	ROI
Conservative	10.0%	-	88,000	2.0%	£163,200	£89,760	1.9x
Moderate	25.0%	-	100,000	2.0%	£408,000	£224,400	4.7x
Optimistic	20.0%	+0.3pp	96,000	2.3%	£620,160	£341,088	7.1x
Aggressive	50.0%	+0.3pp	120,000	2.3%	£1,183,200	£650,760	13.6x

eCommerce SEO ROI Calculator

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