Do you want to get exceptional results for clients? Save hours on reporting each month? Skyrocket your client retention and satisfaction?
Introducing our brand new Relevancy Tool, the ultimate SEO weapon to drive growth for eCommerce brands. This tool takes the guesswork out of digital PR by showing you exactly what Google wants to see—so you can rank, convert, and drive real revenue for your clients.
Sure, getting 50 backlinks for your clients might sound great. But are you bringing in the right backlinks—the ones that actually drive traffic, boost rankings, and increase revenue?
That’s where our relevancy tool comes in.
❌ Expensive tools
❌ Manual backlink audits sifting through 100s of links, trying to guess which ones matter.
❌ Guessing what Google wants. Without clear data, you're in the dark.
Hey, we’re NOVOS! We started out in 2018 when Sam & Antonio decided to take the leap, rebranding from a side hustle into a full-blown SEO & digital PR agency called NOVOS. Since then, things have gone fast—we’ve grown to 40+ co-owners, and helped over 250 brands including Tala and Ruggable. Plus we’ve won 30+ awards along the way. Now, we’re all about helping other agencies and freelancers to get amazing results for their clients.
With this all-in-one tool, you can easily:
✅ Quantify coverage relevancy instantly – so you know exactly what’s driving results.
✅ Show clients real growth impact
✅ Outperform competitors
✅ Track relevancy over time so you can measure actual impact.
✅ Work across multiple brands – Perfect for agencies & in-house teams.
✅ Optimise your link-building strategy to prioritise the right media outlets
✅ Strengthen relationships with journalists to secure repeat coverage over time
With AI-powered analysis, machine learning, and real SEO data, our tool instantly tells you whether your coverage is pushing a brand forward—or holding it back.
It's like no existing defining tool in the industry, offering a unique approach to evaluating coverage value.
Relevancy Tool | Existing Tools | |
|---|---|---|
Mark coverage as relevant or irrelevant | ✓ | ✓ |
Gain a numerical value for relevancy | ✓ | x |
Consistent reporting | ✓ | x |
Fast score production | ✓ | x |
Pay as you grow | ✓ | x |
Work on multiple brands at once | ✓ | x |
Our Relevancy Tool is designed to improve the measurement of PR coverage and backlinks, providing you with a quantifiable relevancy score you can benchmark against your overall brand awareness and SEO performance.
Take a simple data-led approach to your digital PR and brand coverage.
Easily evaluate multiple data points across any topic and industry at scale.
Correlate relevancy to growth over time or assess relevance at page level.
Benchmark the relevancy of your coverage vs. competitors (coming soon!)
Use the relevancy tool to quickly assess your coverage's relevancy score in under 30-seconds. Scores are provided out of 100 and can be used to correlate against performance or as an overall KPI to improve relevancy of brand coverage.
This approach enables us to estimate how Google and users might assess the relevancy of coverage to our clients' brand. We selected multiple data sources, including organic keyword metrics and the HTML structure of various aspects of the linked site.
We generated bespoke algorithms that formed the foundation of the Relevancy Tool. This approach allowed us to tailor the analysis to our requirements rather than selecting an off-the-shelf solution like many of those readily available to use online.
A simple binary classification of backlinks as either relevant or not was insufficient. The relevancy of brand coverage exists on a spectrum—from completely irrelevant to highly relevant at the domain or category level.
Instead of keeping this metric for internal use or as a standalone one-off audit, we decided to open the tool up to the broader industry. This platform enables users to assess the relevance of their backlinks and use the data to inform their future strategies.
We offer transparent pricing options for agency and in-house teams, tailored to meet your needs whether you’re using the Relevancy Tool on your own or as part of a team. Get started instantly by signing up to your free trial!
Ideal for individuals or small businesses starting with brand monitoring and relevancy analysis.
Ideal for growing businesses managing multiple brands.
A comprehensive solution for agencies or large organisations managing multiple brands.
Naomi Francis-Parker
SEO Manager, Charlotte Tilbury
Danielle Jones
Marketing & Delivery Manager, Leasing Options
The Relevancy Tool is a new tool designed by eCommerce specialists at NOVOS used to assess the HTML of the linking page and the linked domain to determine the topical relevance of the backlink to the client and industry. By leveraging multiple AI and machine learning techniques, it generates an automated quantitative score which represents topical relevancy.
Our Relevancy Tool includes a range of features such as the Relevancy Score, to quickly assess your coverage's relevancy score and Dashboard, to earn a clear view of where your visitors are coming from and how they engage with your website.
Yes! We offer a Starter pricing option from £15 per month to allow you to explore all the features of the Relevancy Tool before committing to one of our in-house or agency pricing modules. Simply sign up to get started!
If your site operates as a marketplace or sells a diverse range of products, you have two options for using the tool effectively.
Yes! We aimed to design a tool accessible to users of all technical skill levels, whether they are part of an in-house team or an agency managing multiple clients.
To get started, simply select a pricing plan that works best for you. For more information about our flexible pricing options tailored to in-house and agency teams and add-ons, get in touch with our team.
The Relevancy Tool does not currently automatically source coverage. You'll need to manually input them to generate a relevancy score. However, we plan to introduce this feature in future updates, so stay tuned!